Tony Ward has modeled pretty much everything, so if you’ve picked up a magazine in the last three decades, you’re probably familiar with his work. Dolce & Gabbana, H&M, Wrangler, Alternative Apparel, to name a few from the last few months. Here he is in the studio wearing Altru.
No we aren’t in jail with Paris, we mean free as in shirts you don’t have to pay for. All you have to do is add our Facebook and write on our wall. Details when you get there to win an Altru Apparel tee of your choice!
Behind the scenes view of our most recent lifestyle photo shoot with Michael Flores.
After jump-starting the American garage rock revival, mixing it up with Mexican drug cartels El Mariachi style, surviving third-world prisons, being reported dead by top rock magazines, and hiding out Spain for a few years, what does Leighton Koizumi do? Reform the Morlocks with Lenny Pops as his guitarist, cover the grittiest Mississippi blues standards, [...]
Daniel Louis Rivas taking a few minutes between painting, shooting magazine covers, and starring in indie films (including the recently released Altamont Now).
Sneak Peak at one of our new Star Wars tees
Click on Mark Zuckerberg (shown here wearing Altru’s classic A&H tee) to link to Altru’s facebook.
Number 18 in Hide Your Arms’ Top 100 Typography T-shirts!
All your domestic t-shirt orders are now being shipped Carbon Neutral and the best thing about it is we are footin’ the bill.
Speaking of female MCs, here is the Keli$ krusher herself, Uffie in Altru.
Spinderalla creeps out of the dj coffin refreshed and ready to join her Salt N Pepa bandmates in the collective conciousness of those who realize this early nineties trio is one of the best reference points for many of today’s electro rap artists.
Remember, we wrote these guys up right here on the Altru blog in 09. I know it was a rough start on the show, but these guys aren’t running back to their mom’s basement yet!
Sneak peak at the magnificent Michael Flores shoot at the ranch.
Tony Marquez was in town doing some top-secret work on a new project (wearing our Napoleon Skywalker shirt). The prolific martial artist is the actor who portrayed Kung Lau in the days of playing videogames in the theatre lobby while listening to STP and waiting for Reality Bites to start. Learn some fatalities from the man [...]
In case you haven’t been watching daytime television, this girl has been getting quite alot of press lately. She’s gone from pop country superstar and girlfriend of Brad Paisely to best selling author and equal rights (she recently came out) advocate. Just one day after the historic overruling of prop 8, Chely performed, did a [...]
Wilmer Vaderrama from That 70’s Show and MTV’s Yo Mama wearing Altru’s Free Press in front of the best store ever.
Tyrese is producing K-town, the all Asian version of Jersey Shore filming now in L.A.
Two tasty cupcake treats. Cupcake frozen yogurt new at Nubi and Jennifer Lynn at the 2010 Cupcake Showdown wearing Altru’s LA Olympic boxy tee.
Mel is not the most popular guy right now due to his latest outbursts, but if you need your fix of 70’s Australian motorcycle ultraviolence, check out Stone. Pre-dating Mad Max by a few years, the film features the guy who played Toecutter as the leader of a satanic group of bikers and modelesque bad [...]
Daniel Ash, one of the founding fathers of about 10 different musical genres via Bauhaus and Love & Rockets on stage right Now at La Cita downtown…
Gotta give props when due and Comune (of which I’m a fan) put together this biker run lifestyle vid. As an added bonus, Jenny, who also models for Altru, is in it scarfing down a roasted frankfurter. 750CC convergence. Click to watch and make sure you view both!
Build your own outfits at Couturious…reminds us a little of an 80’s movie called Weird Science…this one’s called Osaka Harley, wearing Altru’s Tokyo tee.
Classic TV theme continues. In Living Color alum, Tommy Davidson in his best tai chi master pose wears Altru’s New York Times in linen
We’ve been working with CBS on some rad Happy Days shirts. Probably no ‘jumping the shark’ graphics, though.
Who is this standing behind Audrina wearing Altru’s Helvetica at the Ryan Cabrera concert?
Mystery Solved.
Found this gem at Amoeba Records. Produced and hosted by legendary street scene anthropologist, Michael Holman, Graffiti Rock is the pilot episode of a hip-hop American Bandstand type dance show. The video cues up hip-hop’s historical tipping point from urban neighborhood and NY art/hipster phenomena to full blown pop cultural force.
Filmed in 1984, the culmination of [...]
Even if watching MMA at Happy Endings or rocking EasyTones at Starbuck’s is the closest you get to maximum workout, you will still appreciate the Energia de Campeones provided by one of the greatest fighters in history. Another 99Cent Store treasure.
Pick these up at Forever 21/Heritage or keep an eye out for the premium editions of these shirts on our website soon! (or shoot us an email and we can hook you up now)
Yes it’s here. Wear it while working out, reading Michael Pollan books, auditioning for 50 Cent’s new movie, or ironically while feasting on a Grill ‘Em All Behemoth burger and Taters. Appetizer to many interesting conversations guaranteed.
Altru “Weirdo” t-shirt in AFI (American Film Institute) movie, “Blank Generation” directed by Matthew Chevlen.
Tokio Hotel’s Georg Listing in Altru’s Berlin Wall t-shirt
there was The Wraith. Charlie Sheen at his best as a drag-racing leatherclad electro ghost…
Black crust, toppings such as edamame, mochi, mayonnaise, and free green tea. Just went to the U.S. location in Los Angeles. Check out the Japanese site!!
..and other brand new MetroPark-exclusive Altru designs….
Click to watch and also make sure to check out Q’s blog and Radio Big Boy.
This is for real “retro” perfect after a Sunday drive in your Model T. Making brass kick ass again, PBC needs to be the house band for the back room at Cole’s.
With recent shows at Bar 107, The Gorbals, and Two Headed Horse these guys and girls seem to be in all the right [...]
QDeezy in Drop Acid Not Bombs by Altru interviewing B.O.B.
We are still trying to figure out who these Altru rockin’ Olympians are.
Mickey of La Roux pilots the Nord Lead and wears Altru’s Picks2.
This guy rides his scooter on Nanjing bridge’s sidewalk and verbally and/or forcibly puts the kabash on suicidal jumpers. He then proceeds to hang out, smoke cigarettes, and drink shots with them. This video shows Chen Si in action but leaves out the best part: Chen will berate you immediately after saving your life for [...]
Click for short vid of Busy P and the ED Rec’ing crew last night at Union.
Altru “Oh, My Ears” tee. Make sure to click through and shoot her some chic points!
Bike Day L.A. Anniversary event in Hollywood.
Where it all comes from
Cheap Monday purple skinny jeans $68, bio-diesel 80’s Mercedes $4000, too many Gamma Raygermeisters $??, knowing when to sleep it off in your car until the next morning, Priceless.
These Altru heather grey tees aren’t for sale online yet, but we can figure out a way if you ask nicely.
As seen in The Hills premier, it seems the Spenster is cool with Heidi’s transformation. Pictured in the ‘before’ photo wearing the Altru USA 5rings tee, he is not included in the ‘after’ because we are waiting for him also update his own look by wearing a new Altru tee. A much easier, cheaper, and [...]
All photos of Scott Speer must include an Altru t-shirt and Ashley Tisdale.
Another round of 15twenty Sundays begins. While your at it, pop into Urban for some Altru.
Not hatin’, this event was awesome as are all those pictured here, thanks to the Super Streetfighter IV Fight Club promoters/staff for the warm welcome!
Shawn Wayans from Scary Movie, White Chicks, In Living Color, and this interview with the Altru-clad Q-Deezy.
Capcom’s Super Street Figther IV event tonight in Silverlake. Fight for videogames…literally…
Sent in a pair of side-blown-out-chopped-into-pieces-so-they’d-fit-in-the-flatrate-document-envelope Sperry hi-tops to the Chrome Turds to Gold program and got these grey Saipans. I snuck a request note for these in the package so good lookin’ out!
Check out our friend Shirley in the new MGM video. Look for the cameo by Altru designer/part-time illusionist Charlie….
Power 106’s Big Boy’s Neighborhood crash landed at Altru HQ this week. Rather than go to Sears for our Altru employee group shot, we seized this opportunity. Look’s like Q-Deezy is our newest crew member.
…or can. Retro Dew crams 44 of good old sugar into every can. Take a break from the corn syrup…check out this vintage Mountain Dew Commercial
Starring Better Off Dead’s John Cusack and Craig Robinson from the Office, how can you go wrong. Check out Hot Tub Time Machine’s installation piece at the Arclight; complete with free Centipede and Donkey Kong arcade machines and 80’s album covers featuring the cast in place of the bands.
…are as rare as snow in Los Angeles. Luckily, a few years back I discovered this little place in Sherman Oaks called QT’s Chicago Dogs. Vienna hot dogs (garnished in the proper nuclear-green relish Chicago fashion), Jake and Elwood Blues approved Maxwell Street Polish sausages, Jus-soaked-sport-peppered Italian beef sandwiches, as well as other gastronomic indulgences [...]
Altru’s upcoming “Kenya” tee in this Vice TV video showcasing the fabulous Latebirds…
Halfway between the power of a normal netbook and a full-laptop, this new Alienware netbook is the only computer to the rival radness of the 1980’s Atari 400. Kinda pricey ($799), but worth it for looks alone.
Latebirds Invitational, day 3. Lots of Altru employees here.
(photo by dizarillo)
RIP to our favorite Corey from Lost Boys, Lucas, License to Drive, and the often overlooked (but awesome!) TV show “Roomies”
We’ll not exactly sporks, but check out this Magic/Project souvenir..Spoon, forks, and knives made out of Potatoes! Click for more Tater Ware.
Thanks to the IAMTHETREND guys for including us on their Skull Shirts list..Destroy and Chicago is a Good Place made the bony list..
While grabbing a delicious Oki-Dog off Melrose, I noticed this electric motorcycle shop had opened kitty-corner. With awesome handling a nice pickup off the line, these silent, fast, eco bikes are the ultimate carbon footprint neutralizers.
Altru is all over this Valentine interview vid for UnWired. Thrasher Karma, Tokyo Olympic, and Velvet Revolution Altru tees cameo. Click to watch (pick the second video when you get there)
Flynn wears Altru’s Devil’s Dishes t-shirt and constructs rad bikes at 1977 Mopeds in San Francisco’s Mission district. These guys consistently churn out some of the fastest AND best looking moped builds in the world. Check out their gallery.
Dane Cook at the Super Bowl wearing Altru’s USA 84. Fellow comedian Al del Bene and G4’s Olivia Munn round out the huddle.
Daniel Tosh wearing Altru’s Camera shirt on Comedy Central during strip club raid video. Click to watch!
The Altru designers have been strolling around the office in the suede Keds Chukkas they got dirt cheap from Gilt Groupe. Hopefully we’ll get some Altru stuff on there for you guys and girls. One day sales on brands ranging from Burberry and Marc Jacobs to Puma and Juicy. You’ll never need to put pants [...]
Because of the YouTube,video, alot of people know about Matthew’s sunglasses face tattoo. He’s a really awesome guy and a friend. Thought it was funny when we found this picture of him walking his dog a few months before the tattoo (check out the rad stache) and he’s wearing the Altru “Shutter Shades” tee. Sign [...]
Travis Barker in Altru Apparel’s Thrasher Hosoi tee from last night’s Grammy Awards.
Sara, of BBC and KCRW darlings Healamonster & Tarsier, plucking away during rehearsal in Altru’s La Lune Les Miserables. Next L.A. show February 5th.
The Bastard Fairies flew into L.A. this weekend for an SIR recording session and a little Altru wearin’.
Yellow Thunder Woman poses in Velvet Revolution while chapeau’d Robin dons Venice Beach.
Goner Records writes, “It is with great sadness that we report the passing of our good friend Jay Reatard. Jay died in his sleep last night. We will pass along information about funeral arrangements when they are made public.” The Memphis Commerical Appeal reports that Reatard was found in his home at 3:30 am this [...]
Ed Rec Exec Pedro in Altru’s Neckface. This is the man behind about 90% of the last decade’s dancefloor bangers.
Here’s Chris Colfer in Altru’s Rocket Man tee. His TV show, GLEE, just won the People’s Choice award for best new comedy.
Altru gets a mention in Glam Rock Magazine’s Jenny Lynn interview.
Jenny Lynn was our fit model for the 2009 tradeshows.
So as the Grill ‘Em All truck continues to slay L.A. with Altru’s Cam on board, we are happy to announce that the Altru Destroy t-shirt seems to have become an unofficial crew member. On any given night, you will catch at least one of the ground beef warriors waging battle adorned in Altru’s cotton-spun [...]
While we all wait for another installment of their infamous ‘most beautiful t-shirt model lists’ we can check out recent I Am The Trend list of 50 simply rad single-color shirts, featuring Altru’s “Helvetica”
Thanks to Antenna magazine for inlcuding Altru in their graphic tee guide this month!
Here’s Jenny in a few of the current Altru “Olympic Museum Collection” t-shirts. Look for them at a boutique near you!
Finally, a foodie truck for people who actually take eating seriously. While other hipster Restaurant Vehicles have delighted us with fusion cuisine and pretty desserts, it is rare to find one cooking up grub that true roach coach aficionados could enjoy: good ol’ American burgers. Inspired variations, such as the “Molly Hatchet” (seared fennel smoked [...]
Look for these Olympic Museum designs at various boutiques and finer retailers around the world!
Hopefully you enjoyed Altru’s appearance on the Wayne’s World meets Trendspotting-for-the-PBR-and-Bacon-crowd broadcast by the IATT guys last night. Now that our blog is working again, I am giving these dudes from the city of Da Bears and Vienna a proper mention. Especially because they are the ones who came up with this gem of internet-tainment [...]
The guys at I Am the Trend will feature Altru in thier live broadcast tonight at www.iatt.tv
8PM Central time so that’s 9pm East Coast and 6PM West Coast.
Get there!
Lots of new blogs coming. Just waiting on an update to our server. Thanks! In the meantime, check out all new Altru designs for men and women!
Engelbert Humperdinck’s #1 crooning actually kept The Beatles’ Strawberry Fields Forever from reaching the top of the UK charts. Here he is in Altru’s Howl.
Tomahawk Tuning’s Christophe in Altru’s Sitting Bull. Subtlety, not so much.
Coolhaus and giftbags! Reclaiming the old American Apparel space next to the yakitori place, No. A celebrates its grand opening next Friday.
Jordan Blake of Watchout! Theres Ghosts in Altru’s Peek. Catch him on the Crunk Kids Tour 2009.
Halloween: the most appropriate time to see Michael Jackson’s “This is It”. Not only a last look at Michael Jackson, the film reveals the nuts-and-bolts behind the fog machines and pyrotechnics. We’ve seen a million crotch grabs and MJ videos looping in the television section at Frye’s, but this piece shows the method behind the [...]
Skeet Skeet strikes again! This time in Altru’s “Ginsberg Howl” (snapped by Cobrasnake)!
Though it is still being filmed, we at Altru are happy to know that our “Organ” t-shirt will be appearing in Christina Aguilera’s upcoming movie, “Burlesque”. All that Pussycat Doll training will be put to the test.
This weekend, The Bible Illuminated: R. Crumb’s Book of Genesis opened at the Hammer in Los Angeles. Over a period of 4 years, Crumb painstakingly translated the book of Genesis into a complete series of black-and-white comix style panels. Now I look forward to reading these stories! On display, in order, are the hand-drawn panels [...]
Not only are R. Crumb’s L.A. “Genesis” opening and question-answer appearance only days away, but Vans is joining the comix mix with four all-new R. Crumb shoe styles! Grab one of Altru’s official R.Crumb shirts now!
In the early 2000’s the Faint laid the foundation for the entire dance-punk, fashion-rock, indie-tronic, etc, etc, scene which followed into the mid 2000’s. Here’s Todd Fink, lead singer of the Faint and button presser for Depressed Buttons beatmatching in our Ginsberg Howl shirt.
Google Image Facebook founder Mark Zuckerberg and staring you in the face you’ll find an old snapshot of him wearing an Altru Apparel Arm and Hammer t-shirt. Needless to say, Altru shirts will be making an appearance in the upcoming David Fincher film featuring Justin Timberlake and zombie assassin Jesse Eisenberg.
We all can’t wait for the new Robert Rodriguez penned sequel to the Governator’s “Predator”. We are happy to announce there will be plenty of Altru Apparel in the film!
and got her boyfriend the Altru Aloha tee. Great taste!
Just two reasons Sweden is so sweet! Click on the biker photo to watch some two stroke Fast and Furious action.
Not considered a moped here in the States due to the manual multiple gear manipulation but great nonetheless!
…when you end up on project Runway. Check out Altru’s classic Star Trek USS Enterprise appearance.
Spotted in Los Angeles, Altru heiress Erin Hughes takes a stroll in Beverly Hills.
While wheeling and dealing at the various fashion happenings this week, sometimes it is important remember that Vegas is the epicenter of high production low common denominator live entertainment. Underlying intellectual subtext and the existence of irony are missing in many of these productions. And that’s OK! If you know what you are getting into, [...]
While we prepare the next product photoshoot, here are some in between styles that we have in stock. Email jmsn@altruapparel.com if you want to get any of these in the mail right away.
With past appearances for Urb, Scion, and OBEY, FutureP rolls with best from Echo Park dive bars to the stages of Coachella. The Han Cholo alum chooses Altru while djing the American Apparel stage at this year’s Sunset Junction. Obscure French New Wave, NuRave Bangers, Classic American Rock, and every brand of HipsterHop find thier [...]
I can’t believe how great this is. The expiration date is from October 2006 (of course we all drank it anyway) and there is no information to be found on what may be one of the best packaged energy drinks of all time. The Energy Gorilla Safari Blueberry. It even shows the back of the [...]
Watch this on HBO or On Demand. It’s like the more eerie Afghani version of Heavy Metal in Baghdad. Not a feel good documentary per say, but rad dude Ajmal’s story offers great insight what goes into getting our news and what is going on in Afghanistan.
I know this is from a month ago but let’s relive the day Jordin Sparks, Alexa Chung, and Obama had a hug and chat. Obama appears via the Altru Apparel Obama tee. Click here to watch video!
Even though these guys prefer their pedals sans motors and have bikes that work all the time they can still get rad as evidenced by this sweet fixed gear trick battle.
Bike Day L.A. 2.0 Trick Vid
Altru would like to thank Bike Day L.A. for letting us be a part of the festivities. And look, the [...]
Ever since the non ceremonious demolishment of Ronnie’s Steakhouse in Chicago, I have longed to find a thematic urban cafeteria to rival it’s glory. Luckily, I discovered Clifton’s in downtown Los Angeles. I heard on NPR that they may be having problems with the lease , so check it out while you can and support!!
This [...]
Spotted at the Helm’s Bakery in Culver’s restaurateur and designer furniture mecca…
Neil Armstrong, Lunar Rover, and girl wearing Altru shirt!
No its not a new power metal band from Finland, but you may wish listen to some sweet guitar noodling and operatic metal vox while checking out this month’s solar eclipse.
Music, Models, Clothing, Shopping and rad girls who occasionally wear Altru.
Special thanks to Tamar Anitai for this rad write-up and of course to Alexa Chung for wearing it so well!
Altru is proud to announce its side venture, Plot Laid Thick. In an effort to get the Altru into the hands of the people who may not live near one of the boutiques who carry the Altru brand, we have come up with Plot Laid Thick. The new label will include all new designs on [...]
Altru Apparel in Seacrest’s style blog. Officially metro. Click to enter Ryan’s empire.
Making a rare public appearance and discussion session all the way from France, R. Crumb stops by in conjunction with his exhibition at the Hammer Museum (Oct 24th to Feb 7). Having licensed Crumb’s Fritz the Cat and Keep on Truckin’ designs (as well as others), we are especially excited about this one! Click for [...]
An oldie but a goodie from2003 that may have been missed by some. Vodka and Mullets. We’re there.[youtube=http://www.youtube.com/watch?v=YU7uKGrFEGQ&feature=related]
Since we’re on the subject of two-wheelin fun, check it….
[youtube=http://www.youtube.com/watch?v=WHpnLAnaPv8&feature=related]
You may recognize him from countless dj appearances or on stage with Shwayze and Cisco. Check out DJ Skeet’s site now.
I recently become obsessed with finding out all I could about the ancient Los Angeles subway (1925-1955). Not having grown up in Los Angeles, I was not aware of this important piece of Los Angeles history. More info can be found at this website which appears to have been abandoned before the year 2000.
Dead message [...]
Rob Dyrdek’s Street Dreams opens this Friday.
Keep an eye out for Vanessa in the film, shown here wearing Altru’s Thrasher Neckface shirt.
Check out Cliff Belinski from Epic Games Gears of War fame in the Bill Gates Mugshot Tee. We sold these until the end of March. Thanks to Sikend for the heads up.
Keep checking the Altru Apparel online boutique for fresh new styles. We are adding them as fast as they land.
Altru Apparel Bicycle T-shirts
Altru Apparel will be co-sponsoring this year’s Bike Day L.A. August 16, 2009. Win Altru stuff at Space 15Twenty. Can’t wait!!
Straight down the 10 freeway from Altru HQ, you can get spicy noodle dishes for $1 and unlimited refills on cold milk tee. What better way to power up between intense sessions of t-shirt hi-jinx. Anthony Bourdain said that this way of making noodles is now extremely rare even in Hong Kong.
[youtube=http://www.youtube.com/watch?v=NZwEzOwuElE&hl=en&fs=1&rel=0]
Venessa even wears her [...]
Check out the Altru writeup in the Shirtspotting blog.
Behind the scenes at the Summer 2009 Altru linesheet photoshoot
This time peeking out of Charles McNair’s wardrobe in Antenna Magazine
Guess which one grew up to be the founder of Altru Apparel, Jonny Hughes.
Check out Amores Perros and Motocycle Diaries’ Gael Garcia Bernal wearing Altru’s Mexico Olympics shirt in this month’s Paper mag. Even Che wears Altru!
Of course, we know everybody really wants to see some of the shots from the women’s lineup. Altru was lucky enough to feature the one and only Hanna Beth in these line-sheet shots. Once again, presenting allstar ping pong table, some rad Altru shirts, and Miss Hanna Beth
Welcome to our new blog, With the arrival Summer 09 Season we are leaving our trusty myspace blog for the fancy new wordpress digs. Here are some of our sweet Ping Pong table shots