Macbeth shoes party Saturday on Melrose.

One of our Eurostylin’ tees was king for a day.

Altru at Urban UK

Wilmer Vaderrama from That 70’s Show and MTV’s Yo Mama wearing Altru’s Free Press in front of the best store ever.

Wilmer Valderrama in Altru's Free Press

Tyrese is producing K-town, the all Asian version of Jersey Shore filming now in L.A.

K-TOWN

Wear our K-town shirt while you watch!

Two tasty cupcake treats. Cupcake frozen yogurt new at Nubi and Jennifer Lynn at the 2010 Cupcake Showdown wearing Altru’s LA Olympic boxy tee.

Cupcake FroYo at Nubi!

Jenny Lynn at the 2010 Cupcake Challenge wearing Altru

Altru boxy L.A. Olympic tee. Jenny Lynn at the 2010 Cupcake Challenge

Mel is not the most popular guy right now due to his latest outbursts, but if you need your fix of 70’s Australian motorcycle ultraviolence, check out Stone. Pre-dating Mad Max by a few years, the film features the guy who played Toecutter as the leader of a satanic group of bikers and modelesque bad girls. Ironically the gang is the one being hunted by a serial killer. Extra points for the only film to feature Japanese cafes and a Hearse-cycle.

Stone

Daniel Ash, one of the founding fathers of about 10 different musical genres via Bauhaus and Love & Rockets on stage right Now at La Cita downtown…

photo by Keith Myers

Gotta give props when due and Comune (of which I’m a fan) put together this biker run lifestyle vid. As an added bonus, Jenny, who also models for Altru, is in it scarfing down a roasted frankfurter. 750CC convergence. Click to watch and make sure you view both!

Comune Biker Run

camp comune jenny sirney

Build your own outfits at Couturious…reminds us a little of an 80’s movie called Weird Science…this one’s called Osaka Harley, wearing Altru’s Tokyo tee.

Altru TOKYO t-shirt on virtual model

Classic TV theme continues. In Living Color alum, Tommy Davidson in his best tai chi master pose wears Altru’s New York Times in linen

Tommy Davidson in Altru New York Times

We’ve been working with CBS on some rad Happy Days shirts. Probably no ‘jumping the shark’ graphics, though.

jump the shark

Who is this standing behind Audrina wearing Altru’s Helvetica at the Ryan Cabrera concert?

Audrina and Helvetica

Mystery Solved.

Rock

Found this gem at Amoeba Records. Produced and hosted by legendary street scene anthropologist, Michael Holman, Graffiti Rock is the pilot episode of a hip-hop American Bandstand type dance show. The video cues up  hip-hop’s historical tipping point from urban neighborhood and NY art/hipster phenomena to full blown pop cultural force.

Filmed in 1984, the culmination of 10+ years of oldschool radness uprocks its way onto the soundstage, but the crossfader may have slid just a few beats early.  Maybe if Graffiti Rock would have come out two years later with License to Ill as a gateway, network television may have been ready to pick this up. Our loss, but at least someone was smart enough to distribute this dvd. Run DMC (Rev. Run pre-bubblebath tweets), Shannon, Kool Moe Dee, Special K, and The New York City Breakerss (without which we may never have had Jabawockeez),  Vincent Gallo, and Debi Mazar, are all on set.

Graffiti Rock DVD

And though everyone seems to be fascinated with early 90’s retro fashion these days, this video oracle to showcase examples of 2010’s super-broad horizontal striped polos, giant square-framed vanity glasses, fitted white pants, and ripped stockings along with the ubiquitous American Apparel leggings, skinny jeans, Sperry topsiders and high-waisted girl’s denim of the last few years. Fresh.

Even if watching MMA at Happy Endings or rocking EasyTones at Starbuck’s is the closest you get to maximum workout, you will still appreciate the Energia de Campeones provided by one of the greatest fighters in history. Another 99Cent Store treasure.

Energy of Champion

Hanna Beth at the 2010 MTV movie awards.

Hanna Beth at MTV music awards

Hanna Beth in Altru Apparel

Pick these up at Forever 21/Heritage or keep an eye out for the premium editions of these shirts on our website soon! (or shoot us an email and we can hook you up now)

Altru at Forever 21

Yes it’s here. Wear it while working out, reading Michael Pollan books, auditioning for 50 Cent’s new movie, or ironically while feasting on a Grill ‘Em All Behemoth burger and Taters. Appetizer to many interesting conversations guaranteed.

Eat Less Tee

Eat Less T-shirt

Tosh.0 in Altru’s Venice Beach.

Altru Venice Beach Tee

Altru “Weirdo” t-shirt  in AFI (American Film Institute) movie, “Blank Generation” directed by Matthew Chevlen.

Jamisin Matthews and Emily Callaway

Blank Generation

Ride on Billy!

Saturday night Dennis Hopper's Hollywood Blvd Star

Tokio Hotel’s Georg Listing in Altru’s Berlin Wall t-shirt

Tokio Hotel in Berlin Wall

there was The Wraith. Charlie Sheen at his best as a drag-racing leatherclad electro ghost…

click for Wraith video montage

Black crust, toppings such as edamame, mochi, mayonnaise, and free green tea. Just went to the  U.S. location in Los Angeles. Check out the Japanese site!!

Ninja Pizza

..and other brand new MetroPark-exclusive Altru designs….

Click to go Metro

Click to watch and also make sure to check out Q’s blog and Radio Big Boy.

Q-Deezy from Big Boy's Neighborhood at Altru Apparel

This is for real “retro” perfect after a Sunday drive in your Model T. Making brass kick ass again,  PBC needs to be the house band for the back room at Cole’s.

PetrojvicBlastingCo

With recent shows at Bar 107, The Gorbals, and Two Headed Horse these guys and girls seem to be in all the right places. Catch them on Sundays for impromptu blastings around Amoeba and the Farmer’s Market.

PBC

QDeezy in Drop Acid Not Bombs by Altru interviewing B.O.B.

Q and B.O.B.

We are still trying to figure out who these Altru rockin’ Olympians are.

Athletes in Altru

Thanks Dan K.

MC Circulaire

Mickey of La Roux pilots the Nord Lead and wears Altru’s Picks2.

La Roux Keyboardist Mickey

This is Fly magazine..

Altru "Generic Beer" in This Is Fly

This guy rides his scooter on Nanjing bridge’s sidewalk and verbally and/or forcibly puts the  kabash on suicidal jumpers. He then proceeds to hang out, smoke cigarettes, and drink shots with them. This video shows Chen Si in action but leaves out the best part: Chen will berate you immediately after saving your life for being weak and not displaying Chinese pride and strength. Rad dude of the month award.

Chen Si

Cam spotted this on Street Carnage

Altru Neckface

Click for short vid of Busy P and the ED Rec’ing crew last night at Union.

Rainbow over La Brea

Altru “Oh, My Ears” tee. Make sure to click through and shoot her some chic points!

Chictopia

Chictopia.com

Bike Day L.A. Anniversary event in Hollywood.

Bike Day L.A. Anniversary

Where it all comes from

Oldtime Bike Trick Video by Thomas Edison

Cheap Monday purple skinny jeans $68, bio-diesel 80’s Mercedes $4000, too many Gamma Raygermeisters $??, knowing when to sleep it off in your car until the next morning, Priceless.

this morning on the eastside

These Altru heather grey tees aren’t for sale online yet, but we can figure out a way if you ask nicely.

Live to Ride and Number One

As seen in The Hills premier, it seems the Spenster is cool with Heidi’s transformation. Pictured in the ‘before’ photo wearing the Altru USA 5rings tee, he is not included in the ‘after’ because we are waiting for him also update his own look by wearing a new Altru tee. A much easier, cheaper, and painless route compared to his other half.

Before

After

All photos of Scott Speer must include an Altru t-shirt and Ashley Tisdale.

Ashley Tisdale and Scott Speer wearing Altru "Camera"

"Aloha" from Ashley, Scott, and Altru

Another round of 15twenty Sundays begins. While your at it, pop into Urban for some Altru.

Space 15Twenty

On stage: Tearist

Not hatin’, this event was awesome as are all those pictured here, thanks to the Super Streetfighter IV Fight Club promoters/staff for the warm welcome!

Best in Show

Rad dude

glasses n' bruises combo win

Wearing Altru "Stripped Lady" in holograms

Guile always gets the girl

Altru "Moscow 70" running things

Art in Progress

www.iamchubbybunny.com

bringin' the fierce

game rocker

Cos Cammy

Grilled Cheese Invitational this weekend near Altru HQ

Grilled Cheese, Bitch Please

Seas of Cheese fans

Scene Kids at the Tillamook truck

Stalker photo of Altru "Destroy" tee

Shawn Wayans from Scary Movie, White Chicks, In Living Color, and this interview with the Altru-clad Q-Deezy.

Shawn Wayans and Q-Deezy in Thrasher

Capcom’s Super Street Figther IV event tonight in Silverlake. Fight for videogames…literally…

Ed Banger royalty invade Melrose this afternoon….

Ed Rec Foosball

Coolcats bbq and line launch

Coolcats SoMe, Breakbot

Sent in a pair of side-blown-out-chopped-into-pieces-so-they’d-fit-in-the-flatrate-document-envelope Sperry hi-tops to the Chrome Turds to Gold program and got these grey Saipans. I snuck a request note for these in the package so good lookin’ out!

Free Chrome shoes

Check out our friend Shirley in the new MGM video. Look for the cameo by Altru designer/part-time illusionist Charlie….

Music Go Music - Light of Love

Power 106’s Big Boy’s Neighborhood crash landed at Altru HQ this week. Rather than go to Sears for our Altru employee group shot, we seized this opportunity. Look’s like Q-Deezy is our newest crew member.

Q-Deezy Altru Group Shot

…or can. Retro Dew crams 44 of good old sugar into every can. Take a break from the corn syrup…check out this vintage Mountain Dew Commercial

Mountain Dew and Altru's upcoming "Embrasser the DJ" shirt

Topher Grace wearing Altru’s Loss for Words

Topher Grace in Altru's "Loss for Words" tee

Just found this online…

Starring Better Off Dead’s John Cusack and Craig Robinson from the Office, how can you go wrong. Check out Hot Tub Time Machine’s installation piece at the Arclight; complete with free Centipede and Donkey Kong arcade machines and 80’s album covers featuring the cast in place of the bands.

Hot Tub Time Machine Lobby Installation

…are as rare as snow in Los Angeles. Luckily, a few years back I discovered this little place in Sherman Oaks called QT’s Chicago Dogs. Vienna hot dogs (garnished in the proper nuclear-green relish Chicago fashion), Jake and Elwood Blues approved Maxwell Street Polish sausages, Jus-soaked-sport-peppered Italian beef sandwiches, as well as other gastronomic indulgences like Gyros, cheese steaks, hamburgers, grace the menu.

Pictured is the double-your-fun 12″ version of the classic hot dog (also available in a William Perry 1/2 lb. format) For an extra dollar, you can even add an extra natural intestinal casing around your Vienna treat. And don’t forget to wear your Altru Chicagoland t-shirt when you go!

Foot Long Chicago hot dog

Kid in a candy store

Da Bears

I don't even watch sports but this is Awesome

Altru’s upcoming “Kenya” tee in this Vice TV video showcasing the fabulous Latebirds…

Click to Watch!

Halfway between the power of a normal netbook and a full-laptop, this new Alienware netbook is the only computer to the rival radness of the 1980’s Atari 400. Kinda pricey ($799), but worth it for looks alone.

Alienware M11X

Atari 400

Latebirds Invitational, day 3. Lots of Altru employees here.

(photo by dizarillo)

RIP to our favorite Corey from Lost Boys, Lucas, License to Drive, and the often overlooked (but awesome!)  TV show “Roomies”

Vampire Hunting Pre-Buffy

We’ll not exactly sporks, but check out this Magic/Project souvenir..Spoon, forks, and knives made out of Potatoes! Click for more Tater Ware.

Tater Ware

Dust off that Puch sitting in the garage and get there!

Altru wearin’ Travis Barker gets tattoo of amigo DJ AM

Travis wearing Hosoi tee

Travis Barker DJ AM tattoo

Thanks to the IAMTHETREND guys for including us on their Skull Shirts list..Destroy and Chicago is a Good Place made the bony list..

Chicago is a Good Place shirt by Altru Apparel

While grabbing a delicious Oki-Dog off Melrose, I noticed this electric motorcycle shop had opened kitty-corner. With awesome handling a nice pickup off the line, these silent, fast, eco bikes are the ultimate carbon footprint neutralizers.

Electric Dirtbike at Hollywood Electrics

Electric Sportbike at Hollywood Electrics

Altru is all over this Valentine interview vid for UnWired.  Thrasher Karma, Tokyo Olympic, and Velvet Revolution Altru tees cameo. Click to watch (pick the second video when you get there)

Emily in Velvet Revolution drinkin Jarritos

Valentine Video on Unwired tV

….

Pirate Posterboard Project

Altru Captain Jonny Hughes and Head Designer Charlie in "La Weekly"

Jamisin hustling quality tees (wearing "Stripped Lady")

Creative Recreation Party

Delyce in "Drink Me", Jonny Hughes in "Picasso"

Gratis haircuts from girls in miniskirts

girl in a box

Proper Fools Tim with Yahiko

Flynn wears Altru’s Devil’s Dishes t-shirt and constructs rad bikes at 1977 Mopeds in San Francisco’s Mission district. These guys consistently churn out some of the fastest AND best looking moped builds in the world. Check out their gallery.

1977 Mopeds Custom

1977 Mopeds custom

Olivia Munn, Dane Cook, Altru USA 84

Dane Cook at the Super Bowl wearing Altru’s USA 84. Fellow comedian Al del Bene and G4’s Olivia Munn round out the huddle.

Dane Cook, Al Del Bene, Altru USA 84

Altru at Project. Mandalay Bay, Vegas.

Altru at Project Vegas 2010

Daniel Tosh wearing Altru’s Camera shirt on Comedy Central during strip club raid video. Click to watch!

Tosh.0 Altru Camera Shirt

The Altru designers have been strolling around the office in the suede Keds Chukkas they got dirt cheap from Gilt Groupe. Hopefully we’ll get some Altru stuff on there for you guys and girls. One day sales on brands ranging from Burberry and Marc Jacobs to Puma and Juicy. You’ll never need to put pants on to go shopping again. It’s invite only but you’re invited by Altru.

Gilt Men

Gilt Women

Chalie's Keds from Gilt Groupe

Altru’s DESTROY on Hide Your Arms’ Food T-shirt list!

Hide Your Arms Tee Blog

Because of the YouTube,video,  alot of people know about Matthew’s sunglasses face tattoo. He’s a really awesome guy and a friend. Thought it was funny when we found this picture of him walking his dog a few months before the tattoo (check out the rad stache) and he’s wearing the Altru “Shutter Shades” tee. Sign of things to come.

2009

Matt dogwalkin' in Atru

2010

From Matt's FLICKR

Travis Barker in Altru Apparel’s Thrasher Hosoi tee from last night’s Grammy Awards.

Travis Barker Altru Thrasher Hosoi t-shirt

Sara, of BBC and KCRW darlings Healamonster & Tarsier, plucking away during rehearsal in Altru’s La Lune Les Miserables. Next L.A. show February 5th.

Fingerin' Bass in Altru

The Bastard Fairies flew into L.A. this weekend for an SIR recording session and a little Altru wearin’.

Altru Apparel The Bastard Fairies

Yellow Thunder Woman poses in Velvet Revolution while chapeau’d Robin dons Venice Beach.

Goner Records writes, “It is with great sadness that we report the passing of our good friend Jay Reatard. Jay died in his sleep last night. We will pass along information about funeral arrangements when they are made public.” The Memphis Commerical Appeal reports that Reatard was found in his home at 3:30 am this morning.

Ed Rec Exec Pedro in Altru’s Neckface. This is the man behind about 90% of the last decade’s dancefloor bangers.

Busy P in Altru Apparel

Here’s Chris Colfer in Altru’s Rocket Man tee. His TV show, GLEE, just won the People’s Choice award for best new comedy.

Chris Colfer wearing Altru Rocket Man on GLEE

Altru gets a mention in Glam Rock Magazine’s Jenny Lynn interview.

Glam Rock Magazine

Jenny Lynn was our fit model for the 2009 tradeshows.

Jenny Lynn in Altru's Grenoble tee

Altru "Destroy" t-shirt on board the Grill Em All truck

So as the Grill ‘Em All truck continues to slay L.A. with Altru’s Cam on board, we are happy to announce that the Altru Destroy t-shirt seems to have become an unofficial crew member. On any given night, you will catch at least one of the ground beef warriors waging battle adorned in Altru’s cotton-spun armor. Last week’s debut was a sizzling success. The “Waste Em All” burger was the beards-and-flannels favorite, while the “Molly Hatchet” and “Blue Cheer” cross-bowed the foodies’ hearts. And the “Dee Schneider” Peanut Butter and Jelly Maple Bacon Burger is a truly underrated gemstone; sweet and savory at the same time for those who like to eat desert with their dinner. Grab one tonight at Choke Motorcycle Shop and Cha Cha!

While we all wait for another installment of their infamous ‘most beautiful t-shirt model lists’ we can check out recent I Am The Trend list of 50 simply rad single-color shirts, featuring Altru’s “Helvetica”

Altru Apparel Helvetica

Thanks to Antenna magazine for inlcuding Altru in their graphic tee guide this month!

Antenna Winter 2010 Graphic Tee Guide

Here’s Jenny in a few of the current Altru “Olympic Museum Collection” t-shirts. Look for them at a boutique near you!

Mexico 1968

Lake Placid 1980 Winter Olympic

Mockba 1980 Olympics

Grenoble

Grill 'Em All Burger Truck

Finally, a foodie truck for people who actually take eating seriously. While other hipster Restaurant Vehicles have delighted us with fusion cuisine and pretty desserts, it is rare to find one cooking up grub that true roach coach aficionados could enjoy: good ol’ American burgers. Inspired variations, such as the “Molly Hatchet” (seared fennel smoked sausage gravy, apple wood smoked bacon, maple drizzle) and the “Blue Cheer” (cranberry gastrique, maytag blue spread, munchos potato chips) will keep the bloggers’ thumbs busy touchtyping on their iPhones. Meanwhile, the rest of us will be scarfing down the sweet meats with a handful of tater tots and 24oz beverage. Veggie versions available if you are so inclined.

Just as Lars took on the big boys at Napster, the GrillEmAll doods and their cherished Chariot have thrown down the gauntlet; calling out all the fancy sit-down-climate-controlled gourmet L.A. burger joints which have been popping up like Wack-A-Moles. Cam Amick defiantly takes a day out of his intense Altru shipping schedule to moonlight on the Grill Em All meat crew December 19th (1640 N. Spring Street at the Family Industries opening party 8pm til’ you turn into a werewolf).

It’s Burgertime.

Altru USA 84

Tokyo 1964

Tokyo 1964 Back

St. Moritz

Lake Placid Heather Grey

Canada

MontrealGrenoble

Lake Placid 1980

Look for these Olympic Museum designs at various boutiques and finer retailers around the world!

Hopefully you enjoyed Altru’s appearance on the Wayne’s World meets Trendspotting-for-the-PBR-and-Bacon-crowd broadcast by the IATT guys last night. Now that our blog is working again, I am giving these dudes from the city of Da Bears and Vienna a proper mention. Especially because they are the ones who came up with this gem of internet-tainment (featuring Hanna Beth from the Altru Apparel website):

Beautiful T-shirt Models featuring Altru Apparel's Hanna Beth

The guys at I Am the Trend will feature Altru in thier live broadcast tonight at www.iatt.tv

8PM Central time so that’s 9pm East Coast and 6PM West Coast.

Get there!

Lots of new blogs coming. Just waiting on an update to our server. Thanks! In the meantime, check out all new Altru designs for men and women!

Engelbert Humperdinck’s #1 crooning  actually kept  The Beatles’ Strawberry Fields Forever from reaching the top of the UK charts. Here he is in Altru’s Howl.

Englebert Humbperdinck in Altru's Howl

Tomahawk Tuning’s Christophe in Altru’s Sitting Bull.  Subtlety, not so much.

Tomahawk Tuning

Coolhaus and giftbags! Reclaiming the old American Apparel space next to the yakitori place, No. A celebrates its grand opening next Friday.

No. A Boutique Opening

Jordan Blake of Watchout! Theres Ghosts in Altru’s Peek. Catch him on the Crunk Kids Tour 2009.

Watchout! There's Ghosts in Altru Apparel's Peek