No we aren’t in jail with Paris, we mean free as in shirts you don’t have to pay for. All you have to do is add our Facebook and write on our wall. Details when you get there to win an Altru Apparel tee of your choice!
altru-apparel-facebook
QDeezy's Lebron James rap vid featuring Mickey Ratt by Altru
Julia (Love Gang Hamburg) in Altru Generic Cola
Carl came by to help today but mostly did this
Not to be confused with Generra………….
Generra-1988
Charlie Hunnam at the Arclight about an hour ago.
Sons of Anarchy Charlie Hunnam
Behind the scenes view of our most recent lifestyle photo shoot with Michael Flores.
altru-apparel-photoshoot
After jump-starting the American garage rock revival, mixing it up with Mexican drug cartels El Mariachi style, surviving third-world prisons, being reported dead by top rock magazines, and hiding out Spain for a few years, what does Leighton Koizumi do? Reform the Morlocks with Lenny Pops as his guitarist, cover the grittiest Mississippi blues standards, and rock release parties at heavy metal stripclubs.
The Morlocks at Crazy Girls (photo by Geoff Insley)
Daniel Louis Rivas taking a few minutes between painting, shooting magazine covers, and starring in indie films (including the recently released Altamont Now).
Danny Rivas in Art is Life tee by Altru
Tokion Magazine Danny Rivas
Sneak Peak at one of our new Star Wars tees
Darth Vader Photobooth t-shirt by Altru
Click on Mark Zuckerberg (shown here wearing Altru’s classic A&H tee) to link to Altru’s facebook.
Click on Zuckerberg in Altru to join our Facebook
See, you don’t have to wear Obey at Dance Right.
Sunglasses Skull at Shepard Fairey's Dance Right
Number 18 in Hide Your Arms’ Top 100 Typography T-shirts!
Altru Apparel Avant Garde T-shirt
All your domestic t-shirt orders are now being shipped Carbon Neutral and the best thing about it is we are footin’ the bill.
Altru Apparel carbon neutral shipping
Agnieszka Gradzik and Wiktor Szostalo
Speaking of female MCs, here is the Keli$ krusher herself, Uffie in Altru.
Uffie in Altru Apparel
Spinderalla creeps out of the dj coffin refreshed and ready to join her Salt N Pepa bandmates in the collective conciousness of those who realize this early nineties trio is one of the best reference points for many of today’s electro rap artists.
Spinderella
Great Food Truck Race
Grill Em All Truck
Sneak peak at the magnificent Michael Flores shoot at the ranch.
Michael Flores Altru Photoshoot
Tony Marquez was in town doing some top-secret work on a new project (wearing our Napoleon Skywalker shirt). The prolific martial artist is the actor who portrayed Kung Lau in the days of playing videogames in the theatre lobby while listening to STP and waiting for Reality Bites to start. Learn some fatalities from the man here.
Tony from Mortal Kombat and TMNT wearing Altru's Napoleon Skywalke
In case you haven’t been watching daytime television, this girl has been getting quite alot of press lately. She’s gone from pop country superstar and girlfriend of Brad Paisely to best selling author and equal rights (she recently came out) advocate. Just one day after the historic overruling of prop 8, Chely performed, did a q&a, and signed autographs for a generous 6.5 hours! The Real L Word cast even showed up to hang out. Not as many cowboy boots and fringe jackets as I expected, however. Hope they (both country and western) come on out to support too next time!
Chely is like Rollins without the Creatine
Chely Wright and Jamisin from the Jezebel music video
One of our Eurostylin’ tees was king for a day.
Altru at Urban UK
Wilmer Vaderrama from That 70’s Show and MTV’s Yo Mama wearing Altru’s Free Press in front of the best store ever.
Wilmer Valderrama in Altru's Free Press
Tyrese is producing K-town, the all Asian version of Jersey Shore filming now in L.A.
K-TOWN
Wear our K-town shirt while you watch!
Two tasty cupcake treats. Cupcake frozen yogurt new at Nubi and Jennifer Lynn at the 2010 Cupcake Showdown wearing Altru’s LA Olympic boxy tee.
Cupcake FroYo at Nubi!
Jenny Lynn at the 2010 Cupcake Challenge wearing Altru
Altru boxy L.A. Olympic tee. Jenny Lynn at the 2010 Cupcake Challenge
Mel is not the most popular guy right now due to his latest outbursts, but if you need your fix of 70’s Australian motorcycle ultraviolence, check out Stone. Pre-dating Mad Max by a few years, the film features the guy who played Toecutter as the leader of a satanic group of bikers and modelesque bad girls. Ironically the gang is the one being hunted by a serial killer. Extra points for the only film to feature Japanese cafes and a Hearse-cycle.
Stone
Daniel Ash, one of the founding fathers of about 10 different musical genres via Bauhaus and Love & Rockets on stage right Now at La Cita downtown…
photo by Keith Myers
Gotta give props when due and Comune (of which I’m a fan) put together this biker run lifestyle vid. As an added bonus, Jenny, who also models for Altru, is in it scarfing down a roasted frankfurter. 750CC convergence. Click to watch and make sure you view both!
Comune Biker Run
camp comune jenny sirney
Build your own outfits at Couturious…reminds us a little of an 80’s movie called Weird Science…this one’s called Osaka Harley, wearing Altru’s Tokyo tee.
Altru TOKYO t-shirt on virtual model
Classic TV theme continues. In Living Color alum, Tommy Davidson in his best tai chi master pose wears Altru’s New York Times in linen
Tommy Davidson in Altru New York Times
We’ve been working with CBS on some rad Happy Days shirts. Probably no ‘jumping the shark’ graphics, though.
jump the shark
Who is this standing behind Audrina wearing Altru’s Helvetica at the Ryan Cabrera concert?
Audrina and Helvetica
Mystery Solved.
Rock
Found this gem at Amoeba Records. Produced and hosted by legendary street scene anthropologist, Michael Holman, Graffiti Rock is the pilot episode of a hip-hop American Bandstand type dance show. The video cues up hip-hop’s historical tipping point from urban neighborhood and NY art/hipster phenomena to full blown pop cultural force.
Filmed in 1984, the culmination of 10+ years of oldschool radness uprocks its way onto the soundstage, but the crossfader may have slid just a few beats early. Maybe if Graffiti Rock would have come out two years later with License to Ill as a gateway, network television may have been ready to pick this up. Our loss, but at least someone was smart enough to distribute this dvd. Run DMC (Rev. Run pre-bubblebath tweets), Shannon, Kool Moe Dee, Special K, and The New York City Breakerss (without which we may never have had Jabawockeez), Vincent Gallo, and Debi Mazar, are all on set.
Graffiti Rock DVD
And though everyone seems to be fascinated with early 90’s retro fashion these days, this video oracle to showcase examples of 2010’s super-broad horizontal striped polos, giant square-framed vanity glasses, fitted white pants, and ripped stockings along with the ubiquitous American Apparel leggings, skinny jeans, Sperry topsiders and high-waisted girl’s denim of the last few years. Fresh.
Even if watching MMA at Happy Endings or rocking EasyTones at Starbuck’s is the closest you get to maximum workout, you will still appreciate the Energia de Campeones provided by one of the greatest fighters in history. Another 99Cent Store treasure.
Energy of Champion
Hanna Beth at the 2010 MTV movie awards.
Hanna Beth at MTV music awards
Hanna Beth in Altru Apparel
Pick these up at Forever 21/Heritage or keep an eye out for the premium editions of these shirts on our website soon! (or shoot us an email and we can hook you up now)
Altru at Forever 21
Yes it’s here. Wear it while working out, reading Michael Pollan books, auditioning for 50 Cent’s new movie, or ironically while feasting on a Grill ‘Em All Behemoth burger and Taters. Appetizer to many interesting conversations guaranteed.
Eat Less Tee
Eat Less T-shirt
Altru “Weirdo” t-shirt in AFI (American Film Institute) movie, “Blank Generation” directed by Matthew Chevlen.
Jamisin Matthews and Emily Callaway
Blank Generation
Ride on Billy!
Saturday night Dennis Hopper's Hollywood Blvd Star
Tokio Hotel’s Georg Listing in Altru’s Berlin Wall t-shirt
Tokio Hotel in Berlin Wall
there was The Wraith. Charlie Sheen at his best as a drag-racing leatherclad electro ghost…
click for Wraith video montage
Black crust, toppings such as edamame, mochi, mayonnaise, and free green tea. Just went to the U.S. location in Los Angeles. Check out the Japanese site!!
Ninja Pizza
..and other brand new MetroPark-exclusive Altru designs….
Click to go Metro
Click to watch and also make sure to check out Q’s blog and Radio Big Boy.
Q-Deezy from Big Boy's Neighborhood at Altru Apparel
This is for real “retro” perfect after a Sunday drive in your Model T. Making brass kick ass again, PBC needs to be the house band for the back room at Cole’s.
PetrojvicBlastingCo
With recent shows at Bar 107, The Gorbals, and Two Headed Horse these guys and girls seem to be in all the right places. Catch them on Sundays for impromptu blastings around Amoeba and the Farmer’s Market.
PBC
QDeezy in Drop Acid Not Bombs by Altru interviewing B.O.B.
Q and B.O.B.
We are still trying to figure out who these Altru rockin’ Olympians are.
Athletes in Altru
Mickey of La Roux pilots the Nord Lead and wears Altru’s Picks2.
La Roux Keyboardist Mickey
This guy rides his scooter on Nanjing bridge’s sidewalk and verbally and/or forcibly puts the kabash on suicidal jumpers. He then proceeds to hang out, smoke cigarettes, and drink shots with them. This video shows Chen Si in action but leaves out the best part: Chen will berate you immediately after saving your life for being weak and not displaying Chinese pride and strength. Rad dude of the month award.
Chen Si
Click for short vid of Busy P and the ED Rec’ing crew last night at Union.
Rainbow over La Brea
Altru “Oh, My Ears” tee. Make sure to click through and shoot her some chic points!
Chictopia
Chictopia.com
Bike Day L.A. Anniversary event in Hollywood.
Bike Day L.A. Anniversary
Where it all comes from
Oldtime Bike Trick Video by Thomas Edison
Cheap Monday purple skinny jeans $68, bio-diesel 80’s Mercedes $4000, too many Gamma Raygermeisters $??, knowing when to sleep it off in your car until the next morning, Priceless.
this morning on the eastside
These Altru heather grey tees aren’t for sale online yet, but we can figure out a way if you ask nicely.
Live to Ride and Number One
As seen in The Hills premier, it seems the Spenster is cool with Heidi’s transformation. Pictured in the ‘before’ photo wearing the Altru USA 5rings tee, he is not included in the ‘after’ because we are waiting for him also update his own look by wearing a new Altru tee. A much easier, cheaper, and painless route compared to his other half.
Before
After
All photos of Scott Speer must include an Altru t-shirt and Ashley Tisdale.
Ashley Tisdale and Scott Speer wearing Altru "Camera"
"Aloha" from Ashley, Scott, and Altru
Another round of 15twenty Sundays begins. While your at it, pop into Urban for some Altru.
Space 15Twenty
On stage: Tearist
Not hatin’, this event was awesome as are all those pictured here, thanks to the Super Streetfighter IV Fight Club promoters/staff for the warm welcome!
Best in Show
Rad dude
glasses n' bruises combo win
Wearing Altru "Stripped Lady" in holograms
Guile always gets the girl
Altru "Moscow 70" running things
Art in Progress
www.iamchubbybunny.com
bringin' the fierce
game rocker
Cos Cammy
Grilled Cheese Invitational this weekend near Altru HQ
Grilled Cheese, Bitch Please
Seas of Cheese fans
Scene Kids at the Tillamook truck
Stalker photo of Altru "Destroy" tee
Shawn Wayans from Scary Movie, White Chicks, In Living Color, and this interview with the Altru-clad Q-Deezy.
Shawn Wayans and Q-Deezy in Thrasher
Capcom’s Super Street Figther IV event tonight in Silverlake. Fight for videogames…literally…
Ed Banger royalty invade Melrose this afternoon….
Ed Rec Foosball
Coolcats bbq and line launch
Coolcats SoMe, Breakbot
Sent in a pair of side-blown-out-chopped-into-pieces-so-they’d-fit-in-the-flatrate-document-envelope Sperry hi-tops to the Chrome Turds to Gold program and got these grey Saipans. I snuck a request note for these in the package so good lookin’ out!
Free Chrome shoes
Check out our friend Shirley in the new MGM video. Look for the cameo by Altru designer/part-time illusionist Charlie….
Music Go Music - Light of Love
Power 106’s Big Boy’s Neighborhood crash landed at Altru HQ this week. Rather than go to Sears for our Altru employee group shot, we seized this opportunity. Look’s like Q-Deezy is our newest crew member.
Q-Deezy Altru Group Shot
…or can. Retro Dew crams 44 of good old sugar into every can. Take a break from the corn syrup…check out this vintage Mountain Dew Commercial
Mountain Dew and Altru's upcoming "Embrasser the DJ" shirt
Starring Better Off Dead’s John Cusack and Craig Robinson from the Office, how can you go wrong. Check out Hot Tub Time Machine’s installation piece at the Arclight; complete with free Centipede and Donkey Kong arcade machines and 80’s album covers featuring the cast in place of the bands.
Hot Tub Time Machine Lobby Installation
…are as rare as snow in Los Angeles. Luckily, a few years back I discovered this little place in Sherman Oaks called QT’s Chicago Dogs. Vienna hot dogs (garnished in the proper nuclear-green relish Chicago fashion), Jake and Elwood Blues approved Maxwell Street Polish sausages, Jus-soaked-sport-peppered Italian beef sandwiches, as well as other gastronomic indulgences like Gyros, cheese steaks, hamburgers, grace the menu.
Pictured is the double-your-fun 12″ version of the classic hot dog (also available in a William Perry 1/2 lb. format) For an extra dollar, you can even add an extra natural intestinal casing around your Vienna treat. And don’t forget to wear your Altru Chicagoland t-shirt when you go!
Foot Long Chicago hot dog
Kid in a candy store
Da Bears
I don't even watch sports but this is Awesome
Altru’s upcoming “Kenya” tee in this Vice TV video showcasing the fabulous Latebirds…
Click to Watch!
Latebirds Invitational, day 3. Lots of Altru employees here.
(photo by dizarillo)
RIP to our favorite Corey from Lost Boys, Lucas, License to Drive, and the often overlooked (but awesome!) TV show “Roomies”
Vampire Hunting Pre-Buffy
We’ll not exactly sporks, but check out this Magic/Project souvenir..Spoon, forks, and knives made out of Potatoes! Click for more Tater Ware.
Tater Ware
Altru wearin’ Travis Barker gets tattoo of amigo DJ AM
Travis wearing Hosoi tee
Travis Barker DJ AM tattoo
Thanks to the IAMTHETREND guys for including us on their Skull Shirts list..Destroy and Chicago is a Good Place made the bony list..
Chicago is a Good Place shirt by Altru Apparel
While grabbing a delicious Oki-Dog off Melrose, I noticed this electric motorcycle shop had opened kitty-corner. With awesome handling a nice pickup off the line, these silent, fast, eco bikes are the ultimate carbon footprint neutralizers.
Electric Dirtbike at Hollywood Electrics
Electric Sportbike at Hollywood Electrics
….
Pirate Posterboard Project
Altru Captain Jonny Hughes and Head Designer Charlie in "La Weekly"
Jamisin hustling quality tees (wearing "Stripped Lady")
Creative Recreation Party
Delyce in "Drink Me", Jonny Hughes in "Picasso"
Gratis haircuts from girls in miniskirts
girl in a box
Proper Fools Tim with Yahiko
Flynn wears Altru’s Devil’s Dishes t-shirt and constructs rad bikes at 1977 Mopeds in San Francisco’s Mission district. These guys consistently churn out some of the fastest AND best looking moped builds in the world. Check out their gallery.
1977 Mopeds Custom
1977 Mopeds custom
Olivia Munn, Dane Cook, Altru USA 84
Dane Cook at the Super Bowl wearing Altru’s USA 84. Fellow comedian Al del Bene and G4’s Olivia Munn round out the huddle.
Dane Cook, Al Del Bene, Altru USA 84
Daniel Tosh wearing Altru’s Camera shirt on Comedy Central during strip club raid video. Click to watch!
Tosh.0 Altru Camera Shirt
The Altru designers have been strolling around the office in the suede Keds Chukkas they got dirt cheap from Gilt Groupe. Hopefully we’ll get some Altru stuff on there for you guys and girls. One day sales on brands ranging from Burberry and Marc Jacobs to Puma and Juicy. You’ll never need to put pants on to go shopping again. It’s invite only but you’re invited by Altru.
Gilt Men
Gilt Women
Chalie's Keds from Gilt Groupe
Altru’s DESTROY on Hide Your Arms’ Food T-shirt list!
Hide Your Arms Tee Blog
Because of the YouTube,video, alot of people know about Matthew’s sunglasses face tattoo. He’s a really awesome guy and a friend. Thought it was funny when we found this picture of him walking his dog a few months before the tattoo (check out the rad stache) and he’s wearing the Altru “Shutter Shades” tee. Sign of things to come.
2009
Matt dogwalkin' in Atru
2010
From Matt's FLICKR
Travis Barker in Altru Apparel’s Thrasher Hosoi tee from last night’s Grammy Awards.
Travis Barker Altru Thrasher Hosoi t-shirt
Sara, of BBC and KCRW darlings Healamonster & Tarsier, plucking away during rehearsal in Altru’s La Lune Les Miserables. Next L.A. show February 5th.
Fingerin' Bass in Altru
The Bastard Fairies flew into L.A. this weekend for an SIR recording session and a little Altru wearin’.
Altru Apparel The Bastard Fairies
Yellow Thunder Woman poses in Velvet Revolution while chapeau’d Robin dons Venice Beach.
Goner Records writes, “It is with great sadness that we report the passing of our good friend Jay Reatard. Jay died in his sleep last night. We will pass along information about funeral arrangements when they are made public.” The Memphis Commerical Appeal reports that Reatard was found in his home at 3:30 am this morning.
Ed Rec Exec Pedro in Altru’s Neckface. This is the man behind about 90% of the last decade’s dancefloor bangers.
Busy P in Altru Apparel
Here’s Chris Colfer in Altru’s Rocket Man tee. His TV show, GLEE, just won the People’s Choice award for best new comedy.
Chris Colfer wearing Altru Rocket Man on GLEE
Altru gets a mention in Glam Rock Magazine’s Jenny Lynn interview.
Glam Rock Magazine
Jenny Lynn was our fit model for the 2009 tradeshows.
Jenny Lynn in Altru's Grenoble tee
Altru "Destroy" t-shirt on board the Grill Em All truck
So as the Grill ‘Em All truck continues to slay L.A. with Altru’s Cam on board, we are happy to announce that the Altru Destroy t-shirt seems to have become an unofficial crew member. On any given night, you will catch at least one of the ground beef warriors waging battle adorned in Altru’s cotton-spun armor. Last week’s debut was a sizzling success. The “Waste Em All” burger was the beards-and-flannels favorite, while the “Molly Hatchet” and “Blue Cheer” cross-bowed the foodies’ hearts. And the “Dee Schneider” Peanut Butter and Jelly Maple Bacon Burger is a truly underrated gemstone; sweet and savory at the same time for those who like to eat desert with their dinner. Grab one tonight at Choke Motorcycle Shop and Cha Cha!
While we all wait for another installment of their infamous ‘most beautiful t-shirt model lists’ we can check out recent I Am The Trend list of 50 simply rad single-color shirts, featuring Altru’s “Helvetica”
Altru Apparel Helvetica
Thanks to Antenna magazine for inlcuding Altru in their graphic tee guide this month!
Antenna Winter 2010 Graphic Tee Guide
Here’s Jenny in a few of the current Altru “Olympic Museum Collection” t-shirts. Look for them at a boutique near you!
Mexico 1968
Lake Placid 1980 Winter Olympic
Mockba 1980 Olympics
Grenoble
Grill 'Em All Burger Truck
Finally, a foodie truck for people who actually take eating seriously. While other hipster Restaurant Vehicles have delighted us with fusion cuisine and pretty desserts, it is rare to find one cooking up grub that true roach coach aficionados could enjoy: good ol’ American burgers. Inspired variations, such as the “Molly Hatchet” (seared fennel smoked sausage gravy, apple wood smoked bacon, maple drizzle) and the “Blue Cheer” (cranberry gastrique, maytag blue spread, munchos potato chips) will keep the bloggers’ thumbs busy touchtyping on their iPhones. Meanwhile, the rest of us will be scarfing down the sweet meats with a handful of tater tots and 24oz beverage. Veggie versions available if you are so inclined.
Just as Lars took on the big boys at Napster, the GrillEmAll doods and their cherished Chariot have thrown down the gauntlet; calling out all the fancy sit-down-climate-controlled gourmet L.A. burger joints which have been popping up like Wack-A-Moles. Cam Amick defiantly takes a day out of his intense Altru shipping schedule to moonlight on the Grill Em All meat crew December 19th (1640 N. Spring Street at the Family Industries opening party 8pm til’ you turn into a werewolf).
It’s Burgertime.
Altru USA 84
Tokyo 1964
Tokyo 1964 Back
St. Moritz
Lake Placid Heather Grey
Canada
MontrealGrenoble
Lake Placid 1980
Look for these Olympic Museum designs at various boutiques and finer retailers around the world!
Hopefully you enjoyed Altru’s appearance on the Wayne’s World meets Trendspotting-for-the-PBR-and-Bacon-crowd broadcast by the IATT guys last night. Now that our blog is working again, I am giving these dudes from the city of Da Bears and Vienna a proper mention. Especially because they are the ones who came up with this gem of internet-tainment (featuring Hanna Beth from the Altru Apparel website):
Beautiful T-shirt Models featuring Altru Apparel's Hanna Beth
The guys at I Am the Trend will feature Altru in thier live broadcast tonight at www.iatt.tv
8PM Central time so that’s 9pm East Coast and 6PM West Coast.
Get there!
Lots of new blogs coming. Just waiting on an update to our server. Thanks! In the meantime, check out all new Altru designs for men and women!
Engelbert Humperdinck’s #1 crooning actually kept The Beatles’ Strawberry Fields Forever from reaching the top of the UK charts. Here he is in Altru’s Howl.
Englebert Humbperdinck in Altru's Howl
Tomahawk Tuning’s Christophe in Altru’s Sitting Bull. Subtlety, not so much.
Tomahawk Tuning
Coolhaus and giftbags! Reclaiming the old American Apparel space next to the yakitori place, No. A celebrates its grand opening next Friday.
No. A Boutique Opening
Jordan Blake of Watchout! Theres Ghosts in Altru’s Peek. Catch him on the Crunk Kids Tour 2009.
Watchout! There's Ghosts in Altru Apparel's Peek
Halloween: the most appropriate time to see Michael Jackson’s “This is It”. Not only a last look at Michael Jackson, the film reveals the nuts-and-bolts behind the fog machines and pyrotechnics. We’ve seen a million crotch grabs and MJ videos looping in the television section at Frye’s, but this piece shows the method behind the gloved one’s showmanship. The spotlight is on Michael’s mastery of craft (for example, dissecting the moments in between the sounds into complex rhythms and movement beats) and competency in directing the huge production (down to the psychological nuances of cuing lighting effects in the background set pieces). The only complaint is that since they were in rehearsals (where he saves his voice), we never get to see MJ belt out any of the hits but are treated to a recorded voice track over Billie Jean, Beat it, and Thriller run-throughs.
I leave you with the best video ever: 1984’s “Torture”. Michael didn’t show up to the filming but was present in the form of a wax replica and a close-up on a sparkley gloved hand catching a whip. His vocals, which appear on the second verse, are pretty awesome though.
Jacksons Torture Video
Skeet Skeet strikes again! This time in Altru’s “Ginsberg Howl” (snapped by Cobrasnake)!
Altru Ginsberg Howl on Skeet
Though it is still being filmed, we at Altru are happy to know that our “Organ” t-shirt will be appearing in Christina Aguilera’s upcoming movie, “Burlesque”. All that Pussycat Doll training will be put to the test.
Xtina
Altru Apparel "Organ"
Altru R. Crumb Fritz the Cat shirt
This weekend, The Bible Illuminated: R. Crumb’s Book of Genesis opened at the Hammer in Los Angeles. Over a period of 4 years, Crumb painstakingly translated the book of Genesis into a complete series of black-and-white comix style panels. Now I look forward to reading these stories! On display, in order, are the hand-drawn panels featuring smudges, grid-lines, page numberings, and other signs of a much toiled-over process. For those of you who don’t know, Crumb spent his childhood and adolescence in a self-imposed comic book boot camp with his brother before becoming the much sought after Keep On Truckin’ and Fritz the Cat artist in the 1970’s. I’m glad that decades of dedication to his craft are paying off in this most recent surge of popularity. Check out the Crumb Vans shoes a few posts down and of course all the Crumb shirts on our Altru website.
Crumb, Genesis
Not only are R. Crumb’s L.A. “Genesis” opening and question-answer appearance only days away, but Vans is joining the comix mix with four all-new R. Crumb shoe styles! Grab one of Altru’s official R.Crumb shirts now!
Click to get the Fritz the Cat t-shirt
Crumb "Stoned Agin"
In the early 2000’s the Faint laid the foundation for the entire dance-punk, fashion-rock, indie-tronic, etc, etc, scene which followed into the mid 2000’s. Here’s Todd Fink, lead singer of the Faint and button presser for Depressed Buttons beatmatching in our Ginsberg Howl shirt.
Todd Fink in Altru Ginsberg Howl Shirt
Google Image Facebook founder Mark Zuckerberg and staring you in the face you’ll find an old snapshot of him wearing an Altru Apparel Arm and Hammer t-shirt. Needless to say, Altru shirts will be making an appearance in the upcoming David Fincher film featuring Justin Timberlake and zombie assassin Jesse Eisenberg.
Oldschool Altru Arm&Hammer Tee.
We all can’t wait for the new Robert Rodriguez penned sequel to the Governator’s “Predator”. We are happy to announce there will be plenty of Altru Apparel in the film!
"Let's blow up some Altru!!"
and got her boyfriend the Altru Aloha tee. Great taste!
Jared Murillo wearing Aloha and Ashley
Altru "Aloha" in Slitz Magazine
Just two reasons Sweden is so sweet! Click on the biker photo to watch some two stroke Fast and Furious action.
Rad Swede
Not considered a moped here in the States due to the manual multiple gear manipulation but great nonetheless!
…when you end up on project Runway. Check out Altru’s classic Star Trek USS Enterprise appearance.
Spotted in Los Angeles, Altru heiress Erin Hughes takes a stroll in Beverly Hills.
Lower East Side tee
I Believe
While wheeling and dealing at the various fashion happenings this week, sometimes it is important remember that Vegas is the epicenter of high production low common denominator live entertainment. Underlying intellectual subtext and the existence of irony are missing in many of these productions. And that’s OK! If you know what you are getting into, you can enjoy the ride (even if it is only as camp). A joint venture between Criss Angel and Cirque du Soleil, “Believe” is a great way to get a chopsuey sampling of the two shows. After a comedic Cirque du Soleil prelude, a rockstar entrance by Criss, and a Dane Cook type audience banter segment, the show really gets rolling. Our favorite Mindfreak proposes marriage to his long time assistant just before his camera girl (who is some sort of demon in disguise) sabotages a high voltage trick and electrocutes him into a surreal purgatory. Bram Stoker’s Dracula-esque modern dancers and Donny Darko human-size magic bunnies make things difficult for the frayed jeaned hero. Criss levitates a few times, pulls off a few Whodini switcheroos, and gets chainsawed into bloody meatchunks on his way to saving the girl and living happily ever after. Goodtimes.
While we prepare the next product photoshoot, here are some in between styles that we have in stock. Email jmsn@altruapparel.com if you want to get any of these in the mail right away.
New Altru tees ready to order!
With past appearances for Urb, Scion, and OBEY, FutureP rolls with best from Echo Park dive bars to the stages of Coachella. The Han Cholo alum chooses Altru while djing the American Apparel stage at this year’s Sunset Junction. Obscure French New Wave, NuRave Bangers, Classic American Rock, and every brand of HipsterHop find thier way into his setlists.
Future P in Altru "Organ"
Elijah Wood hangin’ out in Altru.
Elijah Wood in Altru's La Bicyclette
I can’t believe how great this is. The expiration date is from October 2006 (of course we all drank it anyway) and there is no information to be found on what may be one of the best packaged energy drinks of all time. The Energy Gorilla Safari Blueberry. It even shows the back of the Gorilla on the back of the can and says “Kicks Butt”. Typewriter shirt available now, email if interested.
Safari!
Kicks Butt!
Altru Typewriter T-shirt and Tomos Ridin'
Emily from Valentine in Altru Angelyne tee
Emily in Angelyne
Angelyne on Emily
oh yeah..and some guy Thrashin’
Valentine vs. Altru Vallely
Watch this on HBO or On Demand. It’s like the more eerie Afghani version of Heavy Metal in Baghdad. Not a feel good documentary per say, but rad dude Ajmal’s story offers great insight what goes into getting our news and what is going on in Afghanistan.
FIXER: THE TAKING OF AJMAL NAQSHBANDI
I know this is from a month ago but let’s relive the day Jordin Sparks, Alexa Chung, and Obama had a hug and chat. Obama appears via the Altru Apparel Obama tee. Click here to watch video!
Even though these guys prefer their pedals sans motors and have bikes that work all the time they can still get rad as evidenced by this sweet fixed gear trick battle.
Altru would like to thank Bike Day L.A. for letting us be a part of the festivities. And look, the most important person (ok, second most important after the beer girl) at the event was rockin’ the Altru while roastin’ up sausages.
Frankfurter Chef in Altru "La Bicyclette"
Super secret sneak peak at upcoming Altru design. Coming soon in exclusive light green cotton form!
Altru Lichtenbike in Blue
Altru "Spokes N Hubs"
Ever since the non ceremonious demolishment of Ronnie’s Steakhouse in Chicago, I have longed to find a thematic urban cafeteria to rival it’s glory. Luckily, I discovered Clifton’s in downtown Los Angeles. I heard on NPR that they may be having problems with the lease , so check it out while you can and support!!
Clifton's Brookdale Cafeteria, Los Angeles
This is the main dining room picture taken from one of the second floor balconies. There is also a separate second floor dining room as well as a more ballroom style third floor. Waterfalls, bears, caribou, and a real working mini-chapel (complete with Justice cross and creepy Altru employee waving) round out the decor. The gigantic serving area, complete with jello salads and country-fried cuts of meat, can be seen through the hallway in the middle of this shot. If you’re lucky you’ll catch the pimp (in the lower left hand corner in this shot) who will sometimes rock electrically lit ensembles.
Spotted at the Helm’s Bakery in Culver’s restaurateur and designer furniture mecca…
Neil Armstrong, Lunar Rover, and girl wearing Altru shirt!
Altru on first Moon Landing
No its not a new power metal band from Finland, but you may wish listen to some sweet guitar noodling and operatic metal vox while checking out this month’s solar eclipse.
Solar Eclipse 2009
Fantastic Touch Altru's Eclipse shirt
Music, Models, Clothing, Shopping and rad girls who occasionally wear Altru.
In the Hell's Kitchen with LesMads
Special thanks to Tamar Anitai for this rad write-up and of course to Alexa Chung for wearing it so well!
Alexa Chung on MTV's Buzzworthy
Altru is proud to announce its side venture, Plot Laid Thick. In an effort to get the Altru into the hands of the people who may not live near one of the boutiques who carry the Altru brand, we have come up with Plot Laid Thick. The new label will include all new designs on new fashion tees. These are the first two which will be available at a Target near you: “Great White” and “I Can’t Live Without My Radio”
Altru Apparel in Seacrest’s style blog. Officially metro. Click to enter Ryan’s empire.
Click to read Seacrest's Blog.
Making a rare public appearance and discussion session all the way from France, R. Crumb stops by in conjunction with his exhibition at the Hammer Museum (Oct 24th to Feb 7). Having licensed Crumb’s Fritz the Cat and Keep on Truckin’ designs (as well as others), we are especially excited about this one! Click for more info.
An oldie but a goodie from2003 that may have been missed by some. Vodka and Mullets. We’re there.[youtube=http://www.youtube.com/watch?v=YU7uKGrFEGQ&feature=related]
Altru Apparel Ghandi
Since we’re on the subject of two-wheelin fun, check it….
[youtube=http://www.youtube.com/watch?v=WHpnLAnaPv8&feature=related]
You may recognize him from countless dj appearances or on stage with Shwayze and Cisco. Check out DJ Skeet’s site now.
Skeet Skeet and Altru's Che Cigar
Altru Apparel co-sponsoring Bike Day L.A. 2.0
I recently become obsessed with finding out all I could about the ancient Los Angeles subway (1925-1955). Not having grown up in Los Angeles, I was not aware of this important piece of Los Angeles history. More info can be found at this website which appears to have been abandoned before the year 2000.
Toluca Yard
Crewest Gallery Belmont Tunnel Show
Dead message boards and various search engines yielded much information and by coincidence, downtown L.A.’s Graffiti-centric gallery, Crewest, was hosting the “Legendary Belmont Tunnel” art show. I didn’t put two and two together but at this moment I realized that this Belmont Tunnel subway yard (Toluca Yard) was the same Belmont Yard cited in almost every L.A. graffiti documentary.
Whether you are interested in the artwork specifically or are the guy who watches the ‘cities of the underground’ cable t.v. show (or both), you will be fascinated by the collection of historical photographs and new artwork. All the new pieces are painted on duplicate canvases featuring the print of a fictional Belmont brand aerosol can. The show runs until the 28th of June. Check it out, while I figure out a way to sneak into the luxury apartment complex that now sits on the lot to the catch a glimpse of the now cleaned up and reworked tunnel cover and terminal building.
Latebird Cam in Altru "Subway" graphic tee
Rob Dyrdek’s Street Dreams opens this Friday.
Street Dreams move poster
Keep an eye out for Vanessa in the film, shown here wearing Altru’s Thrasher Neckface shirt.
Check out Cliff Belinski from Epic Games Gears of War fame in the Bill Gates Mugshot Tee. We sold these until the end of March. Thanks to Sikend for the heads up.
Cliff Belinski wears Altru Bill Gates tee
Keep checking the Altru Apparel online boutique for fresh new styles. We are adding them as fast as they land.
Altru Apparel Summer 2009
Altru Apparel will be co-sponsoring this year’s Bike Day L.A. August 16, 2009. Win Altru stuff at Space 15Twenty. Can’t wait!!
Straight down the 10 freeway from Altru HQ, you can get spicy noodle dishes for $1 and unlimited refills on cold milk tee. What better way to power up between intense sessions of t-shirt hi-jinx. Anthony Bourdain said that this way of making noodles is now extremely rare even in Hong Kong.
[youtube=http://www.youtube.com/watch?v=NZwEzOwuElE&hl=en&fs=1&rel=0]
Venessa even wears her Altru Chinatown when she goes to get in the spirit of things.
Venessa in her Altru Chinatown T-shirt
Behind the scenes at the Summer 2009 Altru linesheet photoshoot.
This time peeking out of Charles McNair’s wardrobe in Antenna Magazine
Peek T-Shirt by Altru
Guess which one grew up to be the founder of Altru Apparel, Jonny Hughes.
Altru Apparel Founder
Check out Amores Perros and Motocycle Diaries’ Gael Garcia Bernal wearing Altru’s Mexico Olympics shirt in this month’s Paper mag. Even Che wears Altru!
Of course, we know everybody really wants to see some of the shots from the women’s lineup. Altru was lucky enough to feature the one and only Hanna Beth in these line-sheet shots. Once again, presenting allstar ping pong table, some rad Altru shirts, and Miss Hanna Beth.
Welcome to our new blog, With the arrival Summer 09 Season we are leaving our trusty myspace blog for the fancy new wordpress digs. Here are some of our sweet Ping Pong table shots.
