On loan from the Bitchfits, Sara wears Altru’s Buffalo Skull and bungies down the rhythm section in Ryan Adam’s new Chains of Love video.

At Dim Mak Studios Saturday…

Adorned in the best Crystal Castles meets early nineties industrial trimmings ever, Street Drum Corps, provided an aggressive trigger-all-samples-by-pounding dystopia worthy of the hype.

With enough sidechain compression to satisfy your Ed Banger/Dim Mak cravings along with kinetic italo-disco basslines, angular 80′s posturing, funky falsettos, and vocoder goodness, Das Tapes were solid openers and great robot friends.

Historic downtown Hollywood provided the perfect backdrop as M83 stopped by Friday night to provide soundscapes for Kimberly Bruckbauer’s Project Urban Renewal. Here the stylist curates pieces discovered by her favorite etsy buyers from all over North America and teleports the virtual lookbook to true IRL status.

Many of these pics from Volksrat’s amazing blog

Seventies Chicago rockers destroyed disco records and baseball fields in 1979′s prolific declaration of war on all things Saturday Night Fever. This day lives in infamy on Altru Apparel’s own Disco Sucks tee..

Disco Sucks t-shirt by Altru Apparel

Disco Demolition 1979

Disco Demolition Dude

Disco-Demolition-Night-Craziness

Disco-Demolition-Beavis and Butthead style

Disco-Demolition, da ladies

Disco-Demolition-LOOP kids

*search Diane Alexander White for more photos of the this event

Pop art protege, Banksy creation, or street art’s Newman/Kramer? Whatever side you take on the popular controversy, fact is Brainwash’s next show (Artshow 2011) crowd-sources pieces by LA artists looking for a place to exhibit their work. Here are some behind the scenes photos of the installation process. Front-and-Center on the south wall is a mega-print of the Steigman Blown Away Guy photo which we are proud to hold the license to, so if you want this most famous print on your chest instead of a wall in L.A., order here!

Blown Away Guy by Brainwash

Blown Away Guy by Theirry Guetta

Altru Maxell Blown Away Guy Tee comes in Billiard, Pale Lilac, or White

Brainwash's Artshow 2011 Digs. This place is huge!

Installation chaos may be the real artpiece?

Interior studio space

With today’s Batman Arkham City release, one might forget that Bruce Wayne is still busy kicking evildoer butt in the filming of the upcoming Dark Knight Rises movie. Gotham City L.A. happens to be right down the street from Altru with easy access to Gotham city cabs, buses, police cruisers, military vehicles, etc. Bat Dude’s gonna hit up the launch parties.

Party On, Bat Dude.

Gotham Cabs, Bat Dudes don't drink and drive Bat Pods

Bat Dude and Friends RockBand

Cracked-up Gotham PD cruiser

Release the Bats

This guy (our friend Danny Rivas) wearing the Altru Apparel Coney Island HS Detention tee was revealed as Abby Sciuto’s long lost brother on NCIS last night. Who knew?

Danny Rivas is Abby Scuitos brother

Daniel Rivas, Pauley Perrette, Rad Dog = NCIS (follow @PauleyP)

NCIS Polaroid Promo from 7th Season

Short tops fit long autumn weekends…

Altru Apparel WILD Crop Wild Childs

Altru Apparel King of Pentacles crop top for Tarot Princesses

Altru Apparel Berlin Crop for Teutonic fashinistas

Altru Apparel Tarot Doggies

Stay cool as ice during the hot Indian Summer or layer these tanks if oldman winter’s already surfed into your town. Exclusively at Urban Outfitters.

Altru Apparel Nautical 90s Anchor tank

Altru Apparel 3 Anchor Nautical Hat Trick

Altru Apparel Malibu Tank

Speedy Willie stopped by the A Better LA party in world class form just before his big night with Da President on October 7th. Gault and the rest of the legendary 1985 Bears shufflin’ crew will be having a reunion at the White House with Bears fan Barrack Obama. One of the perks of being the president.

Willie Gault at A Better LA X Altru Apparel party

Willie (#83) Champions 1985

Bling

Jim McMahon 1985 Bears Punky QB

The Fridge

R.I.P.

Photos from the A Better LA opening party at Bloomingdale’s. Altru crafted three exclusive styles for the collection.

A Better LA X Altru Bloomingdales opening party

Lakers Luke Walton showin' support

Dunk

Audrina Patridge of the Hills in Altru-Apparel-A-Better-LA

Audrina Patridge

Willie McGinest, football fan favorate in Altru Apparel x A Better LA tee

Willie McGinest

Val Chmerkovskiy rocks the red pants for the red carpet

David James Elliot from JAG wearing Altru X A Better LA

A Better LA

..rolling into downtown L.A. in conjunction with the Bicycle Film Festival Street Party today! Learn to fix your bike, build a DIY messenger bag, and check out the new Levi’s Commuters (perfect for pairing with Altru tees!)

Altru Apparel Portland Bikes tee at Urban Outfitters

Since these guys and girls were here gettin’ rad before Columbus, the 4th of July, and Kesha’s headdress, we’re gonna give you a pre-release peak to our soon to our Navajo-inspired tees. Thumbs up to ALL our Native American friends.

Awesome Native American dude in Muscle Car

Soon to be available Navajo inspired Altru tees

Good times

Ring rockers

No record night is complete without the analogue goodness of Altru’s Tokyo Record Club tee.

Adapters for Singles

Altru Tokyo Record Club at Urban Outfitters UK

turntable of the Gods

Japanese Rockers

These guys would definately be in the Tokyo Record Club

Before these warriors clashed in 1960 (an event you may have seen on Mad Men), they waged battles on the gridiron and the Pacific seas. Pick a side or get both tees at Urban Outfitters now!

Altru Vote Nixon t-shirt at Urban Outfitters

Richard Nixon playing football with no helmet to mess up his hair

John F. Kennedy t-shirt at Urban Outfitters

JFK ready for battle

Featuring, not one, but two Altru models (Julia from Lifestyle AW10 and Michael Runion 2011, chances are The CHANCES are one of our new faves!

Altru Apparel McQueen is Dead worn by Julia of The Chances

The Chances: Michael, Julia, and Sara

Michael Runion in Altru Apparel

Found these pix of Rainn Wilson, Rocker enough to take over the Gareth character (as Dwight) in The Office, in one of our Star Trek tees from a few seasons back!

Rainn Wilson on the Radio

Rainn Wilson in Altru Apparel Star Trek t-shirt

Rainn Wilson in The Office

Rain Wilson is the Rocker

This is the second shirt featuring Altru model and friend, Jenny. Pick up Magnify Girl at Urban Outfitters UK and check her out in Cee-Lo’s Band of Horses cover below!

Altru Magnify Girl tee at Urban Outfitters UK

Talented stylist, Commercial/Print model, and cowgirl

Altru Apparel Tramp Stamp Club

Do we need to do a Winehouse update to our 27 Club tee? Bright burners and gone at exactly 27 years old.

Cobain 27 Club 1994

Brian Jones 27 Club 1969

Altru Apparel 27 Club Graphic Tee

Joplin 27 Club 1970

Hendrix 27 Club 1970

Jim Morrison 27 Club 1971

…now and head to Urban Outfitters for Altru’s latest tee for cutters and pedal pushers…

Breaking Away TV series

Altru Portland Cycles tee at Urban Outfitters now!

Breaking Away, big screen version

Baconator in Quicksilver

Altru Apparel Thrasher tee at Vice’s 3rd Anniversary party in Mexico City

Altru Apparel Thrasher t-shirt at Vice Magazine partay in Mexico

Senoritas at Vice Magazine Party Mexico

Easy Riders at Mexico Vice Magazine Party

Yes we’re bringing back our classic Blown Away Guy print (pictured below on Zac Efron). Twilight Eclipse’s “the Cold One” and godfather of goth, Peter Murphy, plays the role of the Maxell guy in the vintage tv commercial..

Peter Murphy from Bauhaus, Twilight, Maxell

The original Steigman Blown Away Guy photo

Zac Efron in Altru Apparel T-shirt

Bonus: Peter Murphy live in store at Amoeba Hollywood

Just another stop on the Nokia/Coed Astound-Me Tour. Invaded Again tee by Altru of course.

Invaded Again virtual drinkin' shirt

We had the honor of hanging out with L.A. indie music king and cinematic trivia expert,  Michael Runion (shown here wearing our Northwind t-shirt).

Michael Runion in Altru Northwind Tee

On route to the Hollywood W Hotel this weekend, we randomly spotted this coolcat wearing the Altru NYC 1984 tanktop (designed exclusively for Urban Outfitters)

Altru NYC 1984 Tank Top at Urban Outfitters

On a quest for adventures and hijinks, somehow Steve and John convinced Coed Magazine and Nokia to foot the bill for the U.S “Astound Me Tour” . They kicked off their journey in New York City wearing an exclusive pre-release print of our “I LIKE NY” tee (coming soon!)

Championship flag waving in Altru Apparel

Kicking off the Astound Me tour in Altru Apparel

Sometimes we don’t wear t-shirts, like when at the Standard celebrating our American freedoms at Swimming with Sharks on 4th of July weekend. Spot the hidden stars and stripes in these snapshots and then go enjoy some bbqs and fireworks!!

Flagspotting at The Standard

Flagspotting at The Standard Swimming With Sharks

swimming-with-sharks-the-standard-los-angeles-4

Winged ponies for days with our Pegasus of Salvation tee and M.O.N.A.‘s electric orange steed

Neon Pegasus at MONA

Pegasus of Salvation by Altru Apparel

Altru Apparel “Animal”  = official Rival tee for jungle duelers

MTV Rivals Lineup

Last part of Z’s interview

More interview footage with Z

Keith Haring car at MOCA

Keith Haring car at MOCA

Not only is Kreayshawn’s Gucci Gucci video and song everywhere (below), the self described cinematographer/editor/rap beast/screwhead/potsmoker/Oakland representer/pixel fantasy/bitch snatcher/young thrill…..will be directing the next Red Hot Chili Peppers video. CaliFendication time.

MTV Challenge: Rivals kicks off tonight. No shirts in this photo, but keep an eye out for Altru Apparel on the show tonight as the Real World Warriors and Road Roolers go to battle; most probably with their own team-mates!

The Challenge- Rivals - MTV

Yogi Bear Banksy outside MOCA..

Levis jean jackets with back patches by street art legends and graffiti gurus. Limited edition and MOCA members get 10% off!

American Idol and ABDC maestro, Randy Jackson, always gets the ladies in his Altru Godzilla tee.

Randy Jackson in Altru Godzilla Pizza tee

Dad Dealz for Father’s Day..order 2 t-shirts* directly from Altru between Wed Noon-Thurs Midnight (PST), write “FREAKDADDY” in the Comment box along with your choice of 3rd tee FREE…Do it Now Now Now…Gilt free gifting *Lowest priced shirt gets to be the Free one, we will make any adjustments.

Get some Altru for Dad

Was “Crappy Housewife” written to be the Euro version of Rebecca Black’s “Friday”? How many more of these will there be?

The big man officially retires. Thanks for the three L.A. championships, Shaq Diesel, Kazaam, and of course Shaq Fu!

Shaq retires

Swirl up the ethereal beauty of This Mortal Coil with the most haunting harmonies of The Mamas and The Papas, sift it through your Skullcandys, and you’ll have L.A.’s Black Flamingo. Lead singer Kimi wears Altru’s Skeleton Heart fashion tee:

Kimi of Black Flamingo in Altru

Just caught up with my old friend Chase who I just found out painted Venice Beach. Literally painted around a full block at the hub of Venice’s boardwalk (Check him out on the crane to the right of the photo).

Throw on your Kraftwerk labcoats and head down to Input Output’s opening party tonight. All analogue gear, speakers, listening, live bands, and djs. No digital allowed. VIP for vacuum tubes.

Input Output party at 15Twenty

Between film/television work and producing The Like tracks with Mark Ronson, Z Berg was kind enough to sit in for a sunny Hollywood Hills session with master interviewer Kyle G. Altru “F is for Foxy” fashion tee available exclusively at Urban Outfitters.

Z Berg in Altru's "F is for Foxy"

Ahoy mates! Michael Bolton brings back yacht rock with Jack Sparrow by Turtleneck and Chain (Lonely Island) in sync with Altru’s three new nautical tees..

So says the rare non-aerosal piece of street art in East Hollywood:

Beautify The Mundane

Warhol does Cambell’s Soup cans, Altru does Popeye Spinach cans. Found this photo on the Denim Guy.

Altru Apparel Popeye Spinach tee

Great accessory protects Altru t-shirts…

Soda can body armor

Lotus Espirit Turbo 1990, World Cup 90, Mario Bros., Tubin’, Vixen….With E3 less than a month away, download a Commodore 64 right onto your desktop. It comes with like 50 floppy disks worth of cracked games. Party like it’s 1989 in Altru’s Invaded Again tee. Just in time for the new Beastie Boys CD.

Altru Apparel Invaded Again T-shirt

Lotus Espirit Turbo 1990

Hayden Panettiere at the Bloomingdale’s Surfrider party. Altru Surfrider tank-tops available exclusively at Bloomingdale’s.

hayden-altru-surfrider-bloomingdales

Trust me, Michael’s ecstatic inside where it counts, he’s on his way to Times Square to join the celebration wearing his Altru USA Decon tee.

USA Decon T-shirt by Altru Apparel

Elizabeth Sankey (1/2 of  Summercamp) took time out of her busy SXSW schedule to answer these provocative queries posed by Altru’s very own Vanessa:

Elizabeth of Summercamp in Altru-Apparel's Little Prince t-shirt

Describe your dream sandwich.
I was actually thinking about this today.  I’ve never tried one, but I
dream about the best meatball sub, with cheese and amazing soft fresh
bread.  Drool.  I also love good burgers.  We go to this place
meateasy in London – they have the best cheeseburgers ever.

What do you want to be when you grow up?
A really really good mum who somehow manages to avoid the inevitable
“urgh you’re so annoying” stage when my kids are teenagers.  I realise
that’s impossible but it’s nice to dream.

What was your favorite band when you were 13?
Blur.  Always and forever.

Summercamp's Jeremy Warmsley and Elizabeth Sankey in Altru

Name your favorite character on 90210 ( old ).
When I was a kid I loved Brenda Walsh, mainly because she had that
tempestuous relationship with Dylan and everything always seemed So
Important And Serious.  But she kind of disappeared out the show
because she was an off-screen pain in the butt.  I recently started
watching the show again, and Tori Spelling’s character is amazing -
she just sits above all  the action being ridiculous and knowingly
kooky.

Beatles or Rolling Stones?
Beatles.  I don’t believe anyone who says they don’t love the Beatles.
Or rather I do believe it, I just don’t want to.

Pepsi or Coke?
Pepsi.  It always tastes fresher and more ‘homemade’ to me.  Which I
know is ridiculous as it’s pure chemicals.

Best place in London to enjoy a pint?
I’m Teetotal but I love pubs.  There’s one near my house called St.
John’s which does great food, and there are loads of good haunts in
Camden and Kentish Town near where I live.

Summercamp + Polaroid + Altru Little Prince Tee

Best record shop in London?
Rough Trade!  My friend Sybilla works there and she’s a total babe.
She makes great croissants and sometimes puts hearts on top of
people’s coffee.  Oh and they also have a fantastic collection to buy.

Are you an East End girl or a West End boy?
Both, I grew up in South West London, but then moved to South East
when I was 18.  Now I live North East.  There’s a definite divide, but
I like to think I’m doing my part to represent both ideological
structures.

What are your plans for this year?
We’re playing Glasto and with Pulp in Hyde Park and got the album
coming out.  Next year we want to come to America for a while, we love
it so much every time we go.

Thirty years of New York and L.A. fashion and music culture mashed into itself one Saturday afternoon at the multi-level retail/concert/art/lifestyle space known as Freakcity. Walking down Hollywood Blvd., I noticed the Downtown 81 (must see for all Jean Michel Basquiat enthusiasts) poster in the deco window. The real surprise came when a woman with a French accent approached me and introduced herself as the producer of the film. It was Maripol, New York icon, who was pretty much involved with everything that came out of the prolific eighties East Village scene (including the Gaga-esque crucifix jewelery and black rubber bracelets she styled Madonna in). And with a Marc Jacobs collection plus a new photography book, she continues to scene-shape.  The lazy sunny day in Hollywood further flirted with the space-time continuum as  nineties hip hop producer/guru/tastemaker, Rick Ross, and L.A. punk legend Exene pulled up folding chairs on the black marble sidewalk known as the “The Walk of Fame”.

Basquait Downtown 81 Poster at Freakcity

Rick Ross, Exene, Maripol

mannequin awesomeness

Runnin' things

Game of Death level 2

Surfrider Foundation

Hayden Panettiere and Rob Machado on board tonight for the pop-up Surf Party at Bloomingdale’s in Santa Monica (check here for events at other Bloomingdale’s locations). This is the official launch of the Altru X Surfrider tank top collection. Leave your surfboard at home so you can drink, dance, shop, and mingle (from 6 to 8 pm at Bloomingdale’s, 315 Colorado, Santa Monica)

Altru Surfrider tank top at Bloomingdale's

MTV Real Worlder, Davis Mallory (in Altru’s School of Hard Knocks), and supermodel-sportscaster Britt McHenry out on the town. We are rooting for Davis in the upcoming RWRR Challenge, Rivals.

Davis Mallory from MTV Real World with Britt McHenry

2011 Academy Award winner (for scoring The Social Network) and godfather of industrial radio-rock, Trent Reznor/NIN, wearing Altru’s Star Trek tee from a couple seasons back.

trent-reznor-nin-altru-apparel-star-trek

Listen to the The Kills entire Blood Pressures album at their site!

Interesting to see how things were going just a couple months before the uprising in this Vice Magazine clandestine mission….

Another sneak peak at our exsclusive Surfrider X Altru tanks for Bloomingdales. If you’re in New York April 13th, beach party party partay at the 59th street store Surf Store pop-up.

Click to watch!

In East Hollywood….

Celebrate Chuck Norris’ birthday by grabbing one of our  Walker Texas Ranger tees (WWWTRD? and Walker Approved)

The next one is a super secret Got Walker? t-shirt we did a couple months back (it’s even Bo Duke approved). Email if you want us to find you one!

YoLandi takes lead vocals in the new video from Die Antwoord

Ed Banger alum SoMe at Colette remixing Chanel Bags and mp3s

In-studio interview and performance from this morning on our local NPR station..

“Like a Taliban trucker eating boiled up yucca” as M.I.A. would say! 40 Food Trucks at L.A.’s historical Union Station this weekend at the TRUCKIT Food Fest!!

With Gaga and Kanye on Monster binges, Altru needed in on the rampage. Check out these Mega rad monster tees we did with DVD mockbuster champions, The Asylum. These  guys run their own movie studio and churn out bizzaro world versions of blockbuster films starring 90′s pop and sitcom stars (Transmorphers, Paranormal Entity, Battle of Los Angeles, etc);  as well as sweet originals like MILF, Titanic II, and the afore mentioned Mega monster flicks. Get ‘em at Hot Topic up to size 3XL for some real good stompin’.

Sneak peek at Altru Surfrider Foundation collection…

surfrider-foundation-altru-apparel-rob-machado-bloomingdales

“No really dood, I’m gonna host the Oscars someday”

James Franco predicts future whilst in highschool

These guys just opened down the street from us, and even though we haven’t tried Toddy G‘s pies yet (review coming sooner rather than later), they already get two thumbs up for the sweet TW200 Mad Max delivery fleet.

Store window in east Hollywood…

Unless you are Banksy, don't tag.

Before Banana Republic enjoyed mall status, they operated primarly by paper hand-painted catalog selling cargo pants, MacGuyver jackets, and Urban Outfitter military-gone-fashinista stylings to 80′s kids and aspiring adventurers. The catalogs included Vice travel guide type articles and taught people how to ride camels, rebuild jeeps, hang out in Burma, and wrestle tigers while wearing B.R. gear. Larger photos here

Banana Republic Catalog

banana-republic-catalog

When it’s not snowing (click video to play)…

Chicago chopper doods ride video

Altru’s new Thrasher T-Shirt Collection available now, yo!

See Goldenboy and The 88 in Hollywood with free tickets from Eenie Meenie.  First two responses to reiko@eeniemeenie.com get tix. Make sure to mention Altru and thank Charlie for hooking it up!

Besides our t-shirts, Urban also sells these:

Professor-turned-folk-rockstar, Sam Beam, autographs the new Iron and Wine at Amoeba. Click here for video.

Altru’s La Bicyclette, part of the classic T-shirt and boots outfit combo worn splendidly by Pixie Lott.

Pixie-Lott-Altru-Apparel-Bicyclette

We re-created our early 2000′s  Arm and Hammer shirt to camera-friendly specs for The Social Network.  Jessie Eisenberg wears the tee while portraying Facebook founder Mark Zuckerberg.

jessie-eisenberg-mark-zuckerberg-the-social-network-altru-t-shirt

altru-apparel-arm-and-hammer-t-shirt-in-the-social-network

Justin celebrating the Golden Globe

arm-and-hammer-shirt-for-the-social-network

Straight to Hell colored biker jackets pair up perfectly with any Altru tee!

…trumps PBR and Tecate

photo-by-morgan-ashcom

morgan-ashcom

…once again proving the ladies can wear men’s or women’s Altru Apparel tees.

altru-closer-than-appears-tee-lookbook

Click it; latest remixed Muppet-Monster video

kanye-west-monster-muppets-remix-video-nicki-minaj

Found this on Lookbook, she’s wearing our Thrasher Hosoi tee and fixin’ to extinguish some fires.

altru-apparel-thrasher-hosoi-tee

Vic Fuentes of Pierce the Veil in Altru’s Thrasher Magazine Neckface tee.

vic-fuentes-pierce-the-veil-altru-apparel-neckface-shirt

Death and Company punch recipe for New Years gentlemen and revelers.

death-and-company-holiday-punch

Roy Choi (wearing our Thrasher Mag “Top Shelf” triblend), foodmeister and all-around rad dood, sears his way onto L.A. Weekly‘s year-end hotlist for creating one of the top 10 dishes of 2010. The Food and Wine chef-of-the-year leaves no tastebud unthrilled with his flavor-saturated comfort foods and cross-ethnic bibimbap mashups.

roy-choi-altru-apparel-thrasher-t-shirt

Album hashed up on the humble iPad still available at the Gorillaz site in full at-work streaming glory!

gorillaz-the-fall-altru-apparel-blog

For those of you who do not live in L.A., this is the first sunlight we’ve seen in about 6 days. Served up with a rainbow and ghost-bow right next to it…no gold though.

double-rainbow-los-angeles

Altru-Apparel-Motorcycle-L'equipee-sauvage

Required 50′s viewing  for future rockers and Sonny Barger…..

The-Wild-Ones

At the super secret fake McDonald’s where they shoot all the TV commercials. Two crews of fashion stylists here, one for people and one for Angus Burgers.

Need the Harenzumi 2 now. Wacked out processor spits out the retro-futuristic video and photo in a way Aftereffects just can’t match.

harinezumi-2

Altru was happy to be a part of space 15twenty’s Holiday Block party. Some pix……

swahili-blonde-wishes-you-a-merry-xmas

pretty-art-majors-like-altru-apparel

homar-gets-crazy-with-prisms-swahili-blonde

David-Blaise-gets-lucky-wins-raffle

we-are-nicole-fans-photo-by-homar

red-filter-hipsters-photo-by-homar

mixing-drinks-and-mixing-boards-dont-mix-photo-by-homar

Not an oil leak. They’re shooting a new Harley Davidson ad across the street today.

harley-davidson-ad2

harley-davidson-ad2

harley-davidson-ad2

Grungy power trio, fire, giant dunce hats, long-haired moshers, jorts, anarchic cheerleaders, broken guitar strings add up to the best gym class ever.

nirvana-smells-like-teen-spirit-video

teen-spirit-altru-apparel

Avalon Omega came into shoot for us a while back and it looks like she’s still up to her bunny trix. Not only an electro-rapper who cites dance-industrial godfathers Skinny Puppy and Trent as mentors, she gives back by youtubing tutorials on how to get your midi controller out from behind your ps3 and filling your DAW with beats.

avalon-omega

If you’re in L.A. this weekend, stop at space 15Twenty’s holiday block party and take home some free Altru Apparel!

Altru-Apparel-15Twenty-Holiday-Party

This weekend in Chicago, Calder’s Flamingo braves frigid air and construction blasters.

calder-flamingo-chicago

Flyer to Warhol’s famous 1962 exhibition owned by Shepard “Obey” Fairey. Each flyer featured a different soup and this one is displayed at Royal T as part of the Warholian show.

Warhol's Campbell's Soup Can 1962 Flyer at Royal T

At a recent event with 80′s Dukes of Hazard star John Schneider…..it is easy to spot Bo Duke’s ride.

John Schneider's Dodge Challenger

Voted Food & Wine’s best new chef, this guy is the reason gourmet food trucks are rolling every metro area in the U.S. Roy Choi’s new spot, A-Frame (click and scroll to see the food!), makes it worth the trip to the westside. Tip: do it messy and eat everything with your hands.

food by roy choi, sex shirt by altru

ribs photo from their website

A-Frame Interior

Download the mp3 for Free!

robert-smith-crystal-castles-not-in-love-link

As well as Euro Snookie, J-Wow, Situation and all your fist pumping favorites…..Click for amazing video.

oh oh cherso

New and retro noseblunts ring in a new line of Altru Thrasher tees!

thrasher-magazine-dec2010

New Altru X Thasher coming soon!

From TheOnes2Watch.com focus on Red Models, NY.  Altru Closer Than Appears (far left).

altru-closer-than-appears-editorial

Tron Legacy = Long form Daft Punk video

"Derezzed" from Daft Punk, Tron Legacy

Altru Star Trek Crew shirt.

Altru Star Trek Tee in Bollywood Cinema

Besides looking like they could been cast in Spun, Yelawolf and Die Antwoord’s Ninja have many things in common:

Concerts at  Hollywood’s Henry Fonda Theater within four days of eachother (Yelawolf  is tonight),
White rappers,
Album releases within one month of each other,
Signed to Interscope,
Tattoos and shaved sides of heads,
Doubletime rapping,
Southern (South Africa in Die Antwoord’s case),
Singles produced by heavy hitters,
Don’t appear to need any t-shirts from us.

die antwoord

Yelawolf

Details Magazine, Lucasfilm, and Bloomingdales celebrated the launch of the exclusive Altru (and others) Star Wars t-shirt designs last week at various Bloomingdales New York Nights parties.  Star Wars t-shirts, Wookie treats, space drinks, even droids. Here is the advertisment. If you attended the event last week, please post pictures to our facebook! Thanks.

bloomingdales-star-wars-altru-apparel-party

Just caught this one from a while back, Josh Radnor wearing the Altru Subway tee on How I Met Your Mother. Coincidentally, next Monday’s episode is entitled Subway Wars.

Josh Radnor in Altru

Chris Colfer wearing Altru on last night’s GLEE.

chirs-colfer-altru-mustache-tee

Altru California Dreamin’ tee, far right.

Altru-California-Dreamin-by-Jason-McDonald

Becky from space 15twenty wearing Altru. Reefer Madness: The Ultimate Stoner Film Guide booklaunch party tonight at 15Twenty for those smoking more than Parliaments.

Altru-LA-Weekly-T-shirt

Tristin Wild (on the CW’s 90210 ) wearing Altru’s Jazz Fete tee.

Tristan-Wilds-90210-Altru-Apparel

New season starts like right now on east coast. Chris Colfer wearing Altru and Docs.

chris-colfer-altru-mustache-tee

L.A.’s longest running electro night, get there and maybe Keith will hook you up with some Altru.

club-moscow-altru-apparel-flyer

Watch Drew Barrymore’s roller derby film, “Whip It”, and you’ll see costar Alia Shawkat making out with this guy just because he’s wearing the Altru Peek shirt!

Alia Shawkat hooking up with the Altru dood

Wearing Altru’s Shutter Shades boosts Mark Hoppus’ (Blink 182) creativity while creating the theme song for his new TV show. Click to watch the video on Youtube.

Mark-Hoppus-Altru-Apparel-Shutter-Shades

Hi Fructose kawaii mainline of fashion, artwork, dancin’, cheese sandwiches, and ninjas a few hours ago at Sweet Streets 2 in Los Angeles.

Tony Ward has modeled pretty much everything, so if you’ve picked up a magazine in the last three decades, you’re probably familiar with his work. Dolce & Gabbana, H&M, Wrangler, Alternative Apparel, to name a few from the last few months. Here he is in the studio wearing Altru.

Tony Ward in Altru Thrasher

No we aren’t in jail with Paris, we mean free as in shirts you don’t have to pay for. All you have to do is add our Facebook and write on our wall. Details when you get there to win an Altru Apparel tee of your choice!

altru-apparel-facebook

Julia (Love Gang Hamburg) in Altru Generic Cola

Carl came by to help today but mostly did this

Not to be confused with Generra………….

Generra-1988

Charlie Hunnam at the Arclight about an hour ago.

Sons of Anarchy Charlie Hunnam

Behind the scenes view of our most recent lifestyle photo shoot with Michael Flores.

altru-apparel-photoshoot

After jump-starting the American garage rock revival, mixing it up with Mexican drug cartels El Mariachi style, surviving third-world prisons, being reported dead by top rock magazines, and hiding out Spain for a few years, what does  Leighton Koizumi do? Reform the Morlocks with Lenny Pops as his guitarist, cover the grittiest Mississippi blues standards,  and rock release parties at heavy metal stripclubs.

The Morlocks at Crazy Girls (photo by Geoff Insley)

Daniel Louis Rivas taking a few minutes between painting, shooting magazine covers,  and starring in indie films (including the recently released Altamont Now).

Danny Rivas in Art is Life tee by Altru

Tokion Magazine Danny Rivas

Sneak Peak at one of our new Star Wars tees

Darth Vader Photobooth t-shirt by Altru

Click on Mark Zuckerberg (shown here wearing Altru’s classic A&H tee) to link to Altru’s facebook.

Click on Zuckerberg in Altru to join our Facebook

See, you don’t have to wear Obey at Dance Right.

Sunglasses Skull at Shepard Fairey's Dance Right

Number 18 in Hide Your Arms’ Top 100 Typography T-shirts!

Altru Apparel Avant Garde T-shirt

All your domestic t-shirt orders are now being shipped Carbon Neutral and the best thing about it is we are footin’ the bill.

Altru Apparel carbon neutral shipping

Agnieszka Gradzik and Wiktor Szostalo

Speaking of female MCs, here is the Keli$ krusher herself, Uffie in Altru.

Uffie in Altru Apparel

Spinderalla creeps out of the dj coffin refreshed and ready to join her Salt N Pepa bandmates in the collective conciousness of those who realize this early nineties trio is one of the best reference points for many of today’s electro rap artists.

Spinderella

L.A. battle-tested D.A.R.E. van.

DARE van

Sneak peak at the magnificent Michael Flores shoot at the ranch.

Michael Flores Altru Photoshoot

Tony Marquez was in town doing some top-secret work on a new project (wearing our Napoleon Skywalker shirt). The prolific martial artist is the actor who portrayed Kung Lau in the days of playing videogames in the theatre lobby while listening to STP and waiting for Reality Bites to start. Learn some fatalities from the man here.

Tony from Mortal Kombat and TMNT wearing Altru's Napoleon Skywalke

In case you haven’t been watching daytime television, this girl has been getting quite alot of press lately. She’s gone from pop country superstar and girlfriend of Brad Paisely to best selling author and equal rights (she recently came out) advocate. Just one day after the historic overruling of prop 8, Chely performed, did a q&a, and signed autographs for a generous 6.5 hours! The Real L Word cast even showed up to hang out. Not as many cowboy boots and fringe jackets as I expected, however. Hope they  (both country and western) come on out to support too next time!

Chely is like Rollins without the Creatine

Chely Wright and Jamisin from the Jezebel music video

Macbeth shoes party Saturday on Melrose.

One of our Eurostylin’ tees was king for a day.

Altru at Urban UK

Wilmer Vaderrama from That 70′s Show and MTV’s Yo Mama wearing Altru’s Free Press in front of the best store ever.

Wilmer Valderrama in Altru's Free Press

Tyrese is producing K-town, the all Asian version of Jersey Shore filming now in L.A.

K-TOWN

Wear our K-town shirt while you watch!

Mel is not the most popular guy right now due to his latest outbursts, but if you need your fix of 70′s Australian motorcycle ultraviolence, check out Stone. Pre-dating Mad Max by a few years, the film features the guy who played Toecutter as the leader of a satanic group of bikers and modelesque bad girls. Ironically the gang is the one being hunted by a serial killer. Extra points for the only film to feature Japanese cafes and a Hearse-cycle.

Stone

Daniel Ash, one of the founding fathers of about 10 different musical genres via Bauhaus and Love & Rockets on stage right Now at La Cita downtown…

photo by Keith Myers

Gotta give props when due and Comune (of which I’m a fan) put together this biker run lifestyle vid. As an added bonus, Jenny, who also models for Altru, is in it scarfing down a roasted frankfurter. 750CC convergence. Click to watch and make sure you view both!

Comune Biker Run

camp comune jenny sirney

Build your own outfits at Couturious…reminds us a little of an 80′s movie called Weird Science…this one’s called Osaka Harley, wearing Altru’s Tokyo tee.

Altru TOKYO t-shirt on virtual model

Classic TV theme continues. In Living Color alum, Tommy Davidson in his best tai chi master pose wears Altru’s New York Times in linen

Tommy Davidson in Altru New York Times

We’ve been working with CBS on some rad Happy Days shirts. Probably no ‘jumping the shark’ graphics, though.

jump the shark

Who is this standing behind Audrina wearing Altru’s Helvetica at the Ryan Cabrera concert?

Audrina and Helvetica

Mystery Solved.

Rock

Found this gem at Amoeba Records. Produced and hosted by legendary street scene anthropologist, Michael Holman, Graffiti Rock is the pilot episode of a hip-hop American Bandstand type dance show. The video cues up  hip-hop’s historical tipping point from urban neighborhood and NY art/hipster phenomena to full blown pop cultural force.

Filmed in 1984, the culmination of 10+ years of oldschool radness uprocks its way onto the soundstage, but the crossfader may have slid just a few beats early.  Maybe if Graffiti Rock would have come out two years later with License to Ill as a gateway, network television may have been ready to pick this up. Our loss, but at least someone was smart enough to distribute this dvd. Run DMC (Rev. Run pre-bubblebath tweets), Shannon, Kool Moe Dee, Special K, and The New York City Breakerss (without which we may never have had Jabawockeez),  Vincent Gallo, and Debi Mazar, are all on set.

Graffiti Rock DVD

And though everyone seems to be fascinated with early 90′s retro fashion these days, this video oracle to showcase examples of 2010′s super-broad horizontal striped polos, giant square-framed vanity glasses, fitted white pants, and ripped stockings along with the ubiquitous American Apparel leggings, skinny jeans, Sperry topsiders and high-waisted girl’s denim of the last few years. Fresh.

Even if watching MMA at Happy Endings or rocking EasyTones at Starbuck’s is the closest you get to maximum workout, you will still appreciate the Energia de Campeones provided by one of the greatest fighters in history. Another 99Cent Store treasure.

Energy of Champion

Hanna Beth at the 2010 MTV movie awards.

Hanna Beth at MTV music awards

Hanna Beth in Altru Apparel

Pick these up at Forever 21/Heritage or keep an eye out for the premium editions of these shirts on our website soon! (or shoot us an email and we can hook you up now)

Altru at Forever 21

Yes it’s here. Wear it while working out, reading Michael Pollan books, auditioning for 50 Cent’s new movie, or ironically while feasting on a Grill ‘Em All Behemoth burger and Taters. Appetizer to many interesting conversations guaranteed.

Eat Less Tee

Eat Less T-shirt

Tosh.0 in Altru’s Venice Beach.

Altru Venice Beach Tee

Altru “Weirdo” t-shirt  in AFI (American Film Institute) movie, “Blank Generation” directed by Matthew Chevlen.

Jamisin Matthews and Emily Callaway

Blank Generation

Ride on Billy!

Saturday night Dennis Hopper's Hollywood Blvd Star

Tokio Hotel’s Georg Listing in Altru’s Berlin Wall t-shirt

Tokio Hotel in Berlin Wall

there was The Wraith. Charlie Sheen at his best as a drag-racing leatherclad electro ghost…

click for Wraith video montage

Black crust, toppings such as edamame, mochi, mayonnaise, and free green tea. Just went to the  U.S. location in Los Angeles. Check out the Japanese site!!

Ninja Pizza

..and other brand new MetroPark-exclusive Altru designs….

Click to go Metro

Click to watch and also make sure to check out Q’s blog and Radio Big Boy.

Q-Deezy from Big Boy's Neighborhood at Altru Apparel

This is for real “retro” perfect after a Sunday drive in your Model T. Making brass kick ass again,  PBC needs to be the house band for the back room at Cole’s.

PetrojvicBlastingCo

With recent shows at Bar 107, The Gorbals, and Two Headed Horse these guys and girls seem to be in all the right places. Catch them on Sundays for impromptu blastings around Amoeba and the Farmer’s Market.

PBC

QDeezy in Drop Acid Not Bombs by Altru interviewing B.O.B.

Q and B.O.B.

We are still trying to figure out who these Altru rockin’ Olympians are.

Athletes in Altru

Thanks Dan K.

MC Circulaire

Mickey of La Roux pilots the Nord Lead and wears Altru’s Picks2.

La Roux Keyboardist Mickey

This is Fly magazine..

Altru "Generic Beer" in This Is Fly

This guy rides his scooter on Nanjing bridge’s sidewalk and verbally and/or forcibly puts the  kabash on suicidal jumpers. He then proceeds to hang out, smoke cigarettes, and drink shots with them. This video shows Chen Si in action but leaves out the best part: Chen will berate you immediately after saving your life for being weak and not displaying Chinese pride and strength. Rad dude of the month award.

Chen Si

Cam spotted this on Street Carnage

Altru Neckface

Click for short vid of Busy P and the ED Rec’ing crew last night at Union.

Rainbow over La Brea

Altru “Oh, My Ears” tee. Make sure to click through and shoot her some chic points!

Chictopia

Chictopia.com

Bike Day L.A. Anniversary event in Hollywood.

Bike Day L.A. Anniversary

Where it all comes from

Oldtime Bike Trick Video by Thomas Edison

Cheap Monday purple skinny jeans $68, bio-diesel 80′s Mercedes $4000, too many Gamma Raygermeisters $??, knowing when to sleep it off in your car until the next morning, Priceless.

this morning on the eastside

These Altru heather grey tees aren’t for sale online yet, but we can figure out a way if you ask nicely.

Live to Ride and Number One

As seen in The Hills premier, it seems the Spenster is cool with Heidi’s transformation. Pictured in the ‘before’ photo wearing the Altru USA 5rings tee, he is not included in the ‘after’ because we are waiting for him also update his own look by wearing a new Altru tee. A much easier, cheaper, and painless route compared to his other half.

Before

After

All photos of Scott Speer must include an Altru t-shirt and Ashley Tisdale.

Ashley Tisdale and Scott Speer wearing Altru "Camera"

"Aloha" from Ashley, Scott, and Altru

Another round of 15twenty Sundays begins. While your at it, pop into Urban for some Altru.

Space 15Twenty

On stage: Tearist

Not hatin’, this event was awesome as are all those pictured here, thanks to the Super Streetfighter IV Fight Club promoters/staff for the warm welcome!

Best in Show

Rad dude

glasses n' bruises combo win

Wearing Altru "Stripped Lady" in holograms

Guile always gets the girl

Altru "Moscow 70" running things

Art in Progress

www.iamchubbybunny.com

bringin' the fierce

game rocker

Cos Cammy

Grilled Cheese Invitational this weekend near Altru HQ

Grilled Cheese, Bitch Please

Seas of Cheese fans

Scene Kids at the Tillamook truck

Stalker photo of Altru "Destroy" tee

Shawn Wayans from Scary Movie, White Chicks, In Living Color, and this interview with the Altru-clad Q-Deezy.

Shawn Wayans and Q-Deezy in Thrasher

Capcom’s Super Street Figther IV event tonight in Silverlake. Fight for videogames…literally…

Ed Banger royalty invade Melrose this afternoon….

Ed Rec Foosball

Coolcats bbq and line launch

Coolcats SoMe, Breakbot

Sent in a pair of side-blown-out-chopped-into-pieces-so-they’d-fit-in-the-flatrate-document-envelope Sperry hi-tops to the Chrome Turds to Gold program and got these grey Saipans. I snuck a request note for these in the package so good lookin’ out!

Free Chrome shoes

Check out our friend Shirley in the new MGM video. Look for the cameo by Altru designer/part-time illusionist Charlie….

Music Go Music - Light of Love

Power 106′s Big Boy’s Neighborhood crash landed at Altru HQ this week. Rather than go to Sears for our Altru employee group shot, we seized this opportunity. Look’s like Q-Deezy is our newest crew member.

Q-Deezy Altru Group Shot

…or can. Retro Dew crams 44 of good old sugar into every can. Take a break from the corn syrup…check out this vintage Mountain Dew Commercial

Mountain Dew and Altru's upcoming "Embrasser the DJ" shirt

Topher Grace wearing Altru’s Loss for Words

Topher Grace in Altru's "Loss for Words" tee

Just found this online…

Starring Better Off Dead’s John Cusack and Craig Robinson from the Office, how can you go wrong. Check out Hot Tub Time Machine’s installation piece at the Arclight; complete with free Centipede and Donkey Kong arcade machines and 80′s album covers featuring the cast in place of the bands.

Hot Tub Time Machine Lobby Installation

…are as rare as snow in Los Angeles. Luckily, a few years back I discovered this little place in Sherman Oaks called QT’s Chicago Dogs. Vienna hot dogs (garnished in the proper nuclear-green relish Chicago fashion), Jake and Elwood Blues approved Maxwell Street Polish sausages, Jus-soaked-sport-peppered Italian beef sandwiches, as well as other gastronomic indulgences like Gyros, cheese steaks, hamburgers, grace the menu.

Pictured is the double-your-fun 12″ version of the classic hot dog (also available in a William Perry 1/2 lb. format) For an extra dollar, you can even add an extra natural intestinal casing around your Vienna treat. And don’t forget to wear your Altru Chicagoland t-shirt when you go!

Foot Long Chicago hot dog

Kid in a candy store

Da Bears

I don't even watch sports but this is Awesome

Altru’s upcoming “Kenya” tee in this Vice TV video showcasing the fabulous Latebirds…

Click to Watch!

Halfway between the power of a normal netbook and a full-laptop, this new Alienware netbook is the only computer to the rival radness of the 1980′s Atari 400. Kinda pricey ($799), but worth it for looks alone.

Alienware M11X

Atari 400

Latebirds Invitational, day 3. Lots of Altru employees here.

(photo by dizarillo)

RIP to our favorite Corey from Lost Boys, Lucas, License to Drive, and the often overlooked (but awesome!)  TV show “Roomies”

Vampire Hunting Pre-Buffy

We’ll not exactly sporks, but check out this Magic/Project souvenir..Spoon, forks, and knives made out of Potatoes! Click for more Tater Ware.

Tater Ware

Dust off that Puch sitting in the garage and get there!

Altru wearin’ Travis Barker gets tattoo of amigo DJ AM

Travis wearing Hosoi tee

Travis Barker DJ AM tattoo

Thanks to the IAMTHETREND guys for including us on their Skull Shirts list..Destroy and Chicago is a Good Place made the bony list..

Chicago is a Good Place shirt by Altru Apparel

While grabbing a delicious Oki-Dog off Melrose, I noticed this electric motorcycle shop had opened kitty-corner. With awesome handling a nice pickup off the line, these silent, fast, eco bikes are the ultimate carbon footprint neutralizers.

Electric Dirtbike at Hollywood Electrics

Electric Sportbike at Hollywood Electrics

….

Pirate Posterboard Project

Altru Captain Jonny Hughes and Head Designer Charlie in "La Weekly"

Jamisin hustling quality tees (wearing "Stripped Lady")

Creative Recreation Party

Delyce in "Drink Me", Jonny Hughes in "Picasso"

Gratis haircuts from girls in miniskirts

girl in a box

Proper Fools Tim with Yahiko

Flynn wears Altru’s Devil’s Dishes t-shirt and constructs rad bikes at 1977 Mopeds in San Francisco’s Mission district. These guys consistently churn out some of the fastest AND best looking moped builds in the world. Check out their gallery.

1977 Mopeds Custom

1977 Mopeds custom

Olivia Munn, Dane Cook, Altru USA 84

Dane Cook at the Super Bowl wearing Altru’s USA 84. Fellow comedian Al del Bene and G4′s Olivia Munn round out the huddle.

Dane Cook, Al Del Bene, Altru USA 84

Altru at Project. Mandalay Bay, Vegas.

Altru at Project Vegas 2010

Daniel Tosh wearing Altru’s Camera shirt on Comedy Central during strip club raid video. Click to watch!

Tosh.0 Altru Camera Shirt

The Altru designers have been strolling around the office in the suede Keds Chukkas they got dirt cheap from Gilt Groupe. Hopefully we’ll get some Altru stuff on there for you guys and girls. One day sales on brands ranging from Burberry and Marc Jacobs to Puma and Juicy. You’ll never need to put pants on to go shopping again. It’s invite only but you’re invited by Altru.

Gilt Men

Gilt Women

Chalie's Keds from Gilt Groupe

Altru’s DESTROY on Hide Your Arms’ Food T-shirt list!

Hide Your Arms Tee Blog

Because of the YouTube,video,  alot of people know about Matthew’s sunglasses face tattoo. He’s a really awesome guy and a friend. Thought it was funny when we found this picture of him walking his dog a few months before the tattoo (check out the rad stache) and he’s wearing the Altru “Shutter Shades” tee. Sign of things to come.

2009

Matt dogwalkin' in Atru

2010

From Matt's FLICKR

Travis Barker in Altru Apparel’s Thrasher Hosoi tee from last night’s Grammy Awards.

Travis Barker Altru Thrasher Hosoi t-shirt

Sara, of BBC and KCRW darlings Healamonster & Tarsier, plucking away during rehearsal in Altru’s La Lune Les Miserables. Next L.A. show February 5th.

Fingerin' Bass in Altru

The Bastard Fairies flew into L.A. this weekend for an SIR recording session and a little Altru wearin’.

Altru Apparel The Bastard Fairies

Yellow Thunder Woman poses in Velvet Revolution while chapeau’d Robin dons Venice Beach.

Goner Records writes, “It is with great sadness that we report the passing of our good friend Jay Reatard. Jay died in his sleep last night. We will pass along information about funeral arrangements when they are made public.” The Memphis Commerical Appeal reports that Reatard was found in his home at 3:30 am this morning.

Ed Rec Exec Pedro in Altru’s Neckface. This is the man behind about 90% of the last decade’s dancefloor bangers.

Busy P in Altru Apparel

Here’s Chris Colfer in Altru’s Rocket Man tee. His TV show, GLEE, just won the People’s Choice award for best new comedy.

Chris Colfer wearing Altru Rocket Man on GLEE

Altru gets a mention in Glam Rock Magazine’s Jenny Lynn interview.

Glam Rock Magazine

Jenny Lynn was our fit model for the 2009 tradeshows.

Jenny Lynn in Altru's Grenoble tee

Altru "Destroy" t-shirt on board the Grill Em All truck

So as the Grill ‘Em All truck continues to slay L.A. with Altru’s Cam on board, we are happy to announce that the Altru Destroy t-shirt seems to have become an unofficial crew member. On any given night, you will catch at least one of the ground beef warriors waging battle adorned in Altru’s cotton-spun armor. Last week’s debut was a sizzling success. The “Waste Em All” burger was the beards-and-flannels favorite, while the “Molly Hatchet” and “Blue Cheer” cross-bowed the foodies’ hearts. And the “Dee Schneider” Peanut Butter and Jelly Maple Bacon Burger is a truly underrated gemstone; sweet and savory at the same time for those who like to eat desert with their dinner. Grab one tonight at Choke Motorcycle Shop and Cha Cha!

While we all wait for another installment of their infamous ‘most beautiful t-shirt model lists’ we can check out recent I Am The Trend list of 50 simply rad single-color shirts, featuring Altru’s “Helvetica”

Altru Apparel Helvetica

Thanks to Antenna magazine for inlcuding Altru in their graphic tee guide this month!

Antenna Winter 2010 Graphic Tee Guide

Grill 'Em All Burger Truck

Finally, a foodie truck for people who actually take eating seriously. While other hipster Restaurant Vehicles have delighted us with fusion cuisine and pretty desserts, it is rare to find one cooking up grub that true roach coach aficionados could enjoy: good ol’ American burgers. Inspired variations, such as the “Molly Hatchet” (seared fennel smoked sausage gravy, apple wood smoked bacon, maple drizzle) and the “Blue Cheer” (cranberry gastrique, maytag blue spread, munchos potato chips) will keep the bloggers’ thumbs busy touchtyping on their iPhones. Meanwhile, the rest of us will be scarfing down the sweet meats with a handful of tater tots and 24oz beverage. Veggie versions available if you are so inclined.

Just as Lars took on the big boys at Napster, the GrillEmAll doods and their cherished Chariot have thrown down the gauntlet; calling out all the fancy sit-down-climate-controlled gourmet L.A. burger joints which have been popping up like Wack-A-Moles. Cam Amick defiantly takes a day out of his intense Altru shipping schedule to moonlight on the Grill Em All meat crew December 19th (1640 N. Spring Street at the Family Industries opening party 8pm til’ you turn into a werewolf).

It’s Burgertime.

Hopefully you enjoyed Altru’s appearance on the Wayne’s World meets Trendspotting-for-the-PBR-and-Bacon-crowd broadcast by the IATT guys last night. Now that our blog is working again, I am giving these dudes from the city of Da Bears and Vienna a proper mention. Especially because they are the ones who came up with this gem of internet-tainment (featuring Hanna Beth from the Altru Apparel website):

Beautiful T-shirt Models featuring Altru Apparel's Hanna Beth

The guys at I Am the Trend will feature Altru in thier live broadcast tonight at www.iatt.tv

8PM Central time so that’s 9pm East Coast and 6PM West Coast.

Get there!

Lots of new blogs coming. Just waiting on an update to our server. Thanks! In the meantime, check out all new Altru designs for men and women!

Engelbert Humperdinck’s #1 crooning  actually kept  The Beatles’ Strawberry Fields Forever from reaching the top of the UK charts. Here he is in Altru’s Howl.

Englebert Humbperdinck in Altru's Howl

Tomahawk Tuning’s Christophe in Altru’s Sitting Bull.  Subtlety, not so much.

Tomahawk Tuning

Coolhaus and giftbags! Reclaiming the old American Apparel space next to the yakitori place, No. A celebrates its grand opening next Friday.

No. A Boutique Opening

Jordan Blake of Watchout! Theres Ghosts in Altru’s Peek. Catch him on the Crunk Kids Tour 2009.

Watchout! There's Ghosts in Altru Apparel's Peek

Halloween: the most appropriate time to see Michael Jackson’s “This is It”. Not only a last look at Michael Jackson, the  film reveals the nuts-and-bolts behind the fog machines and pyrotechnics. We’ve seen a million crotch grabs and MJ videos looping in the television section at Frye’s, but this piece shows the method behind the gloved one’s showmanship. The spotlight is on Michael’s mastery of craft (for example, dissecting the moments in between the sounds into complex rhythms and movement beats) and competency in directing the huge production (down to the psychological nuances of cuing lighting effects in the background set pieces).  The only complaint is that since they were in rehearsals (where he saves his voice), we never get to see MJ belt out any of the hits but are treated to a recorded voice track over Billie Jean, Beat it, and Thriller run-throughs.

I leave you with the best video ever: 1984′s “Torture”. Michael didn’t show up to the filming but was present in the form of a wax replica and a close-up on a sparkley gloved hand catching a whip. His vocals, which appear on the second verse, are pretty awesome though.

Jacksons Torture Video

Skeet Skeet strikes again! This time in Altru’s “Ginsberg Howl” (snapped by Cobrasnake)!

Altru Ginsberg Howl on Skeet

Though it is still being filmed, we at Altru are happy to know that our “Organ” t-shirt will be appearing in Christina Aguilera’s upcoming movie, “Burlesque”. All that Pussycat Doll training will be put to the test.

Xtina

Altru Apparel "Organ"

Altru R. Crumb Fritz the Cat shirt

This weekend, The Bible Illuminated: R. Crumb’s Book of Genesis opened at the Hammer in Los Angeles. Over a period of 4 years, Crumb painstakingly translated the book of Genesis into a complete series of black-and-white comix style panels. Now I look forward to reading these stories! On display, in order, are the hand-drawn panels featuring smudges, grid-lines, page numberings, and other signs of a much toiled-over process. For those of you who don’t know, Crumb spent his childhood and adolescence in a self-imposed comic book boot camp with his brother before becoming the much sought after Keep On Truckin’ and Fritz the Cat artist in the 1970′s. I’m glad that decades of dedication to his craft are paying off in this most recent surge of popularity. Check out the Crumb Vans shoes a few posts down and of course all the Crumb shirts on our Altru website.

Crumb, Genesis

this one’s for Cam.

Not only are R. Crumb’s L.A. “Genesis” opening and question-answer appearance only days away, but Vans is joining the comix mix with four all-new R. Crumb shoe styles! Grab one of Altru’s official R.Crumb shirts now!

Click to get the Fritz the Cat t-shirt

Crumb "Stoned Agin"

In the early 2000′s the Faint laid the foundation for the entire dance-punk, fashion-rock, indie-tronic, etc, etc, scene which followed into the mid 2000′s. Here’s Todd Fink, lead singer of the Faint and button presser for Depressed Buttons beatmatching in our Ginsberg Howl shirt.

Todd Fink in Altru Ginsberg Howl Shirt

Google Image Facebook founder Mark Zuckerberg and staring you in the face you’ll find an old snapshot of  him wearing an Altru Apparel Arm and Hammer t-shirt. Needless to say, Altru shirts will be making an appearance in the upcoming David  Fincher film featuring Justin Timberlake and zombie assassin Jesse Eisenberg.

Oldschool Altru Arm&Hammer Tee.

We all can’t wait for the new Robert Rodriguez penned sequel to the Governator’s “Predator”. We are happy to announce there will be plenty of Altru Apparel in the film!

"Let's blow up some Altru!!"

and got her boyfriend the Altru Aloha tee. Great taste!

Jared Murillo wearing Aloha and Ashley

Altru "Aloha" in Slitz Magazine

Just two reasons Sweden is so sweet! Click on the biker photo to watch some two stroke Fast and Furious action.

Rad Swede

Not considered a moped here in the States due to the manual multiple gear manipulation but great nonetheless!

…when you end up on project Runway. Check out Altru’s classic Star Trek USS Enterprise appearance.

Spotted in Los Angeles, Altru  heiress Erin Hughes takes a stroll in Beverly Hills.

Lower East Side tee

I Believe

While wheeling and dealing at the various fashion happenings this week, sometimes it is important remember that Vegas is the epicenter of high production low common denominator live entertainment. Underlying intellectual subtext and the existence of irony are missing in many of these productions. And that’s OK! If you know what you are getting into, you can enjoy the ride (even if it is only as camp). A joint venture between Criss Angel and Cirque du Soleil, “Believe” is a great way to get a chopsuey sampling of the two shows. After a comedic Cirque du Soleil prelude, a rockstar entrance by Criss,  and a Dane Cook type audience banter segment, the show really gets rolling. Our favorite Mindfreak proposes marriage to his long time assistant just before his camera girl (who is some sort of demon in disguise) sabotages a high voltage trick and electrocutes him into a surreal purgatory. Bram Stoker’s Dracula-esque modern dancers and Donny Darko human-size magic bunnies make things difficult for the frayed jeaned hero. Criss levitates a few times, pulls off a few Whodini switcheroos, and gets chainsawed into bloody meatchunks on his way to saving the girl and living happily ever after. Goodtimes.

While we prepare the next product photoshoot, here are some in between styles that we have in stock. Email jmsn@altruapparel.com if you want to get any of these in the mail right away.

New Altru tees ready to order!

With past appearances for Urb, Scion, and OBEY, FutureP rolls with best from Echo Park dive bars to the stages of Coachella. The Han Cholo alum chooses Altru while djing the American Apparel stage at this year’s Sunset Junction. Obscure French New Wave, NuRave Bangers, Classic American Rock, and every brand of HipsterHop find thier way into his setlists.

Future P in Altru "Organ"

Elijah Wood hangin’ out in Altru.

Elijah Wood in Altru's La Bicyclette

I can’t believe how great this is. The expiration date is from October 2006 (of course we all drank it anyway) and there is no information to be found on what may be one of the best packaged energy drinks of all time. The Energy Gorilla Safari Blueberry. It even shows the back of the Gorilla on the back of the can and says “Kicks Butt”. Typewriter shirt available now, email if interested.

Safari!

Kicks Butt!

Altru Typewriter T-shirt and Tomos Ridin'

Emily from Valentine in Altru Angelyne tee

Emily in Angelyne

Angelyne on Emily

oh yeah..and some guy Thrashin’

Valentine vs. Altru Vallely