Born from a single thrift-store silkscreen at the turn of the century, Altru Apparel has grown into a dazzling emporium of super-soft artistic tees.

Today, fresh off the gold-medal performance of the Olympic Museum collection, Altru shines with homegrown dandy-meets-street designs: cross-hatched pencil drawings tagged with witty quips français, rampaging movie monsters, mischievous Bart Simpson style “improvements” on classic art, and more track-bike designs than you can shake a Kryptonite lock at. These indie graphics are enchanting scene makers from Stockholm to Tokyo and back to the good ol’ U.S.A.

Following a track record of inspired licensing choices (priors include Thrasher Magazine, The New York Times, and the Olympic Games), Altru delivers this season with splatter maestro Jackson Pollock and Coachella must-have LA Weekly tees. Coordinated with a beard and flannel, a cardigan and vanity glasses, or simply a pair of jeans, Altru Apparel tees top off any look.